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Aprimo Launches Marketing Studio

Aprimo, a global provider of on-demand marketing software solutions, has released its Aprimo Marketing Studio SaaS offering. Aprimo Marketing Studio enables marketers—by way of a dashboard—to target audiences through search engine management, banner ads, social media, microsites, and landing pages, converting their target prospect through automated lead management, in-depth visitor monitoring, and analytics. In addition, the solution provides greater visibility into marketing spend, initiatives, and the impact of marketing efforts on company revenues.