Corporate CSR Performance Fails to Convince Employees | SalesAndMarketing.com
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Corporate CSR Performance Fails to Convince Employees

"Organizations should practice the belief that the economy and the ecology are one thing." So say employees in a new Krauthammer study surveying employees' experience of their organisations CSR (Corporate Societal Responsibility) practices. And yet, only 26 percent of companies seem to agree, according to those surveyed. In general, around 50 percent of organizations are operational or even exemplary when it comes to CSR practices related to the triple perspectives of planet, profit, and people, employees claim. The other half display a reactive or inactive CSR policy. Or alternatively, they are failing to inform their own people about what they are doing.

The survey, conducted in collaboration with experts from the Universities of Amsterdam and the Erasmus University of Rotterdam, examines the employees' point of view on their organisations' CSR practices—what do employees expect and how well are those expectations met?

"This survey is a resounding call to those with the power, the skill and resources to be pro-active—or at the very least consciously active when it comes to CSR. And, given the turbulence in the economic and ecological climate, failing to identify and grasp "low hanging fruit" such as resources efficiency, is simply incomprehensible!" comments Ronald Meijers, co-chairman of the Board of Krauthammer. "I see an overall demand for reliability and consistency in the CSR arena. Quite simply the message to organizations is 'do what you say and say what you do!'" he concludes.

"In general the survey shows that there are gaps between what employees seek and experience. And far from being passive observers, employees are already taking an active role in PSR (Personal Societal Responsibility). It also shows that those particular people have a more critical eye on the performance of their employers," says Steffi Gande, from Krauthammer Research Department.

Examining 16 specific areas of CSR practice, the study also shows that employees feel their organisations are underperforming in another vital area—practicing the credo that their long term competitive advantage depends on the efficient use of resources (59 percent say that organisations should adopt this level of practice, yet only 24 percent actually do).


Please download the complete study here.