Dow Jones, 'Wall Street Journal' Introduce Professional Editions | SalesAndMarketing.com
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Dow Jones, 'Wall Street Journal' Introduce Professional Editions

Dow Jones & Co. is taking a direct aim at Bloomberg by launching a new online service for business professionals looking for in-depth information about specific industries.

The Wall Street Journal Professional Edition will draw from Dow Jones newswires, the Wall Street Journal and Factiva, among other sources, and will be accessible through a personalized Web site. The rollout extends first to enterprise customers in November, with broader availability scheduled for January.

The cost for the service is $49 per month for individuals; enterprise subscribers receive it for a discount.

"We are not imprisoned by a terminal and are thus able to produce a more contemporary Web-based news feed tailored to a sector, a company or an asset class," Robert Thomson, editor-in-chief of Dow Jones & Co. and managing editor of the Wall Street Journal, said in a statement. "Readers will be able to create a virtual newswire and alert system that suits their specific business needs."

Some of the features include: Aggregated news and information from more than 17,000 worldwide source, many of which, Dow Jones said, are not currently available on the Web; and access to Factvia SmartSearch, 30 industry-specific pages and six "key" industry sections covering pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology.

"We've designed the Wall Street Journal Professional Edition to deliver information without the overload," Clare Hart, executive vice president, Dow Jones & Co., said in a statement.

— Nielsen Business Media