Genius.com Introduces URL Shortener | SalesAndMarketing.com
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Genius.com Introduces URL Shortener

Genius.com has introduced a URL shortener designed to track both structured marketing campaigns and ad hoc social media "conversations." The Genius URL shortener (GURL, for short) enables any member of a Genius customer organization to include trackable links in their Twitter, LinkedIn, Facebook, blogs, or other social media posts. With GURLs, organizations can view the impact of social media activities without having to impose constraints that might inhibit the flow of online and mobile conversations.