Loyalty Builders, predictive analytics company, has started a new data concierge service designed to help first-time users of its Web-based Longbow direct marketing service get the application up and running in record time.
"The most persistent issue our clients face isn't learning to use a new application", says Mark Klein, founder and CEO of Loyalty Builders. "It's preparing the data in their own files for upload". Independent research confirms that, industry-wide, data access and preparation take up more than 35 percent of the total time devoted to analytics projects.
Each Longbow client will have a data concierge working one-on-one to answer client questions, give advice, and speed the upload process so that the benefits of predictive analytics begin to flow as quickly as possible. The skilled data technician will work with new clients every step of the way, using a proprietary set of tools that eliminates the problems before they occur. There is no extra charge for the data concierge service.