What do the Bernie Madoff scandal and lost deals/customers have in common? They are the result of poor intelligence. Fortunately, while we can't turn back the clock on Madoff, every day we have new opportunities to compete for customers.
Let's take a look at the Madoff scandal. There were multiple warnings, from many different sides, that something was very wrong at Madoff Securities. Warnings from credible sources (such as Harry Markopolous) started as early as 1999, but it took the SEC almost 10 years to take them seriously…
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Source: Sales & Marketing Management
Umberto Milletti is the cofounder and CEO of InsideView, the pioneering on-demand Sales 2.0 application for the enterprise. He has been a thought leader in the convergence of technology and content for the last decade. Prior to founding InsideView, he was co-founder of DigitalThink, where he led the company to a successful IPO, growing annual revenues to $60 million, and ultimately to its sale to Convergys in 2004.