Maritz Research acquired evolve24, a business analytics and research firm that uses traditional and social media to measure perception, reputation, and risk. Through their combined capabilities, both companies will offer business clients customer experience research that is more relevant and actionable, helping companies improve their businesses and their bottom lines.
No evolve24 personnel will be downsized. The two Chicago staffers will stay there. St. Louis employees will move to the Maritz campus in January 2011. Evolve24 will keep its name and operate as a stand-alone business unit.
“The marketing research world is changing,” says Jim Stone, executive vice president and chief research officer of Maritz Research. “Thanks to social media, mobile technology, and other emerging technologies, consumers are taking control of the conversation around their brand experiences. evolve24 is on the leading-edge of its space, using advanced techniques in both psychology and Web intelligence to capture, analyze, and predict reputational risks and opportunities for its clients.”