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Marketo Launches Lead Management 3.0

Marketo today released Marketo Lead Management 3.0. This release, the largest since the product’s launch one year ago, delivers key upgrades, including significant new functionality such as targeting enhancements, real-time alerts and progressive profiling; deeper integration with Salesforce CRM; and a comprehensive upgrade to its user interface to foster marketing agility.

In addition to user interface enhancements, Marketo Lead Management 3.0 offers 125 additional enhancements that enable deeper and more flexible marketing conversations. Some of the new capabilities include:

• Segmentation, targeting, and triggering enhancements
• Progressive profiling on forms
• Real-time alerts
• Anonymous lead tracking and profiling
• Advanced data quality and duplicate removal.