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Meter-Made Marketing, eWayDirect Partner

Meter-Made Marketing and eWayDirect have partnered to enhance the former's direct marketing offerings through the latter's DirectConnect 4.0 platform. DirectConnect integrates e-mail marketing, Website reengagement, widgets, social networking, and e-marketing services. The partnership will enable Meter-Made Marketing to enhance its offerings to its clients—and enable those clients to reach more customers and prospects through online marketing.