Throughout its ongoing Google chase, Microsoft executives, including founder Bill Gates himself, have repeatedly decried the current state of Web search as lacking. Now, the company gets another shot at proving it can do search better.
Microsoft has officially announced the launch of Bing, its new search engine brand, which will go live on June 3. The company is touting the product as a "decision engine" that has been designed to help users solve immediate problems faster by narrowing down the number of search results it delivers.
Bing promises to automatically group search results in various categories, depending on the type of searches users are conducting. Though many of the details on Bing remain under wraps, based on several promotional videos, the site features a classic white search box at the top of its page. But results are instantly broken into different topics, such as shopping, travel, and health.
The site also provides users with suggested search results and allows for simple task-oriented searches without requiring users to visit other sites.
Microsoft's marketing plan for Bing — estimated at $100 million — may be just as crucial as the product itself, since most Web users don't seem as dissatisfied with Google's ability to deliver relevant results as Microsoft might think.