To meet the demands for a highly competent and proficient sales workforce in today’s business environment, Florida-based Nova Southeastern University’s (NSU) H. Wayne Huizenga School of Business & Entrepreneurship launched a Sales Program and Institute this fall semester offering sales education and training. The business school partnered exclusively with Sandler Training, which helped to develop sales-centric curricula driven by research and innovative methods of instruction. NSU’s Sales Program will offer new undergraduate and graduate business degrees and certificate programs in sales and sales management, and its Sales Institute will provide a professional sales training facility for students and corporations alike. A new degree being rolled out in the Sales Program is the Bachelor of Business Administration. Other additions to the Huizenga Business School curricula include an undergraduate minor in professional sales, sales and sales management concentrations in the MBA program, graduate-level certificates, and required sales courses for all Bachelor of Science programs.