Facebook is looking to make it easier for media companies and apps developers to track just how viral their content is on the social networking behemoth.
Content sites across the Internet include a Facebook sharing button atop most text articles—along with similar buttons for social news properties like Digg, Mixx, Twitter and others. The company on Tuesday unveiled a new version of its share button, which now offers enhanced analytics, so that content producers and developers can track how often specific pieces of content or apps are shared, commented on and favored by Facebook users using the site’s "like" function.
In addition, Facebook users will now be able to see which articles, photos and videos are most popular among their friends. Facebook executives believe that offering should result in more traffic for content sites and app developers.
The new share button is free to install and can be incorporated on nearly any Web site, said officials.
— Nielsen Business Media