TIG Global, an interactive marketing agency that specializes in the hospitality and travel industries, has launched a new series of free whitepapers for destination marketing organizations intended to teach them Internet marketing best practices.
"TIG Global is excited to announce the launch of this series, as it serves as a much-needed resource for destination marketing professionals as they strive to think of fresh ideas to reach visitors and engage their industry partners," said Steven Paganelli, CDME, TIG Global's vice president of business development for DMOs.
Featuring real-life examples and case studies, the papers were developed using primary and secondary research conducted by author Cindy Estis Green, who interviewed 21 DMO sales and marketing executives worldwide.
The first paper in the series, "Part 1- Social Media and the DMO Marketer," features strategies for building ongoing relationships with destination visitors, stimulating traffic, and triggering consumer actions through Twitter, Facebook, and online games and contests.
"These are very challenging times for destination marketing organizations," said Visit Florida CMO J. William Seccombe. "This project should stimulate new ideas for DMOs as they explore social marketing efforts to empower their members, drive travelers to their destination and stay ahead of their competition."
"Part 1- Social Media and the DMO Marketer" is available online for complimentary download at www.tigglobal.com.
--Nielsen Business Media