Visa announced today that it has signed on as the exclusive payment service sponsor of the National Football League for the next five years. Under the terms of the agreement, the credit card giant will continue its top-tier sponsorship of the NFL Draft and NFL Kickoff as well as continue its numerous other tie-ins with the sports league.
The credit card giant will break a new NFL-themed national TV ad campaign next month. Print ads as well as an extensive online buy on Yahoo, Amazon, ESPN.com and others will support. Tag: "More people go with Visa." TBWA\Chiat\Day is the agency.
"The NFL's numbers speak for themselves in terms of interest, viewership and attendance," said Antonio Kucio, CMO, Visa, Inc., in a statement. "We know from our research that this sponsorship generates transactions, builds our brand and allows us to deliver our key messages of superior convenience, acceptance and security." Visa has had a relationship with the NFL since 1995.
For the fifth season Visa is presenting the Visa Halftime Report on Fox. A Visa co-branded portal at NFL.com offers Visa Signature cardholders exclusive content. It is will also offer special ticket and game day packages in various national promotions like the "Mega Fan Giveaway" which runs through Nov. 30.
Visa spent $126 million on media for the first six months of the year, per The Nielsen Company. Last year, it spent $326 million.