WiseWindow Rolls Out Measurement Tool | SalesAndMarketing.com
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WiseWindow Rolls Out Measurement Tool

WiseWindow has introduced Mass Opinion Business Intelligence, a new Web measurement offering. The solution mines and analyzes opinions expressed in social media on a daily basis, identifying those pertinent to a given company and product. It then refines those opinions into 10 standard syndicated reports intended to track customers' opinions, perspectives, and buying preferences.