Articles
September 30, 2010 01:00 AM
Kent Nelson, eMarketing communications specialist at Thermo Scientific Cell Culture and Bioprocessing in Logan, UT, faced two big dilemmas: how to build an online marketing communications library of more than 500 marketing and technical documents for internal use and how to provide secure access to 22,000 Product Certificates of Analysis—documents required by customers that identify exact formulas and certify each product lot.
September 23, 2010 12:35 PM
Excerpt from “Liespotting” by Pamela Meyer, Copyright 2010, reprinted by permission of St. Martin’s Press, LLC
Chapter One: The Deception Epidemic
September 21, 2010 01:00 AM
By Michael Hinshaw, managing director, MCorp Consulting
Organizations are losing control over their customer experiences, altering the landscape of customer experience forever—yet those that understand and embrace this today will be closer to their customers than any competitor will in the years to come.
September 16, 2010 01:17 PM
By Jim Wehmann, vice president, global marketing, Digital River
In any direct marketing business, it is a foundational problem when previous buyers stop engaging with the retailer or brand. Sometimes referred to as the “leaky bucket” problem in direct marketing, customer attrition impacts all areas of the business. For example, it impairs the overall value of the “house file” and puts added pressure on new customer acquisition. Lapsed customers for e-mail programs are no different.
September 14, 2010 03:34 PM
By Mike Drohan, president, Lead Generation Solutions
Many companies, Fortune 500 included, today are looking at leveraging the sales team’s time as an area of great opportunity. Clearly, it’s not a good investment of a sales rep’s time to follow up with prospects that have not been qualified. So one way the marketing team can better support the sales team is by adding the skill to call and qualify the needs of prospects and clients.
September 10, 2010 01:00 AM
Excerpt from “Getting NAKED: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty” (Jossey-Bass) by Patrick Lencioni
GIVE AWAY
“Ram Transport is a trucking company, one of the top ten in the country, I think. We’re meeting with the CEO and the head of operations.”
“What kind of revenue do they do?”
Dick thought about it. “I’m not sure exactly.”
August 31, 2010 10:09 AM
by Donny Dye, Vice President of Sales, Search at MediaWhiz.
July 31, 2010 12:14 AM
For a mission statement to do it's job, it must be actionable.
July 31, 2010 12:13 AM
Digital Sky's investment places company's value at $10 bil.
July 31, 2010 12:14 AM
The Word of Mouth Marketing Association (WOMMA) today issued changes to its Ethics Code of Conduct.
July 31, 2010 12:13 AM
The myriad complexities and variables associated with successful trade show exhibiting necessitate a careful, committed, and contemplative focus. In order to ensure this expensive and time-consuming activity evolves into a well-managed, justifiable promotional function, these tips deserve your attention.
July 31, 2010 12:14 AM
Many sales people will totally ignore social media—except for keeping connections in their personal social networks. For some it is a frightening development, for others it is the greatest opportunity for more success.
July 31, 2010 12:12 AM
Here are 10 things you can start doing right now to make sure those lead investments turn into a definite ROI.
July 31, 2010 12:14 AM
Valentine's Day is rapidly approaching, and whether you personally view it as the most romantic day of the year or an annual ordeal splashed with tacky red and pink decor, there's no question it can have a positive effect on many small businesses.
July 31, 2010 12:14 AM
New Pew research shows the speedy rise of status update services
July 31, 2010 12:12 AM
Expect to see flat holiday sales this season. Retailers have an opportunity to boost revenues by taking advantage of online activities and social media outlets, which have changed the way consumers seek and share online and offline holiday deals.
July 31, 2010 12:14 AM
Fourth annual Softscape Global HR Survey reveals that three out of four companies now view integrated talent management as mission critical
July 31, 2010 12:14 AM
Join our sister publication, Training, in San Diego May 3-6, 2009, for Training magazine's 2009 Training Leadership Summit.
July 31, 2010 12:13 AM
Welcome to video marketing in 2010. We're no longer tasked with compiling keyword search terms nor mining customer relationship management data—instead we actually get to produce phenomenal media that reinforce our company's brand and showcase our creative genius.
July 31, 2010 12:14 AM
CareerBuilder reports that employers expect new job openings, focusing on retention
July 31, 2010 12:14 AM
One-third reduce long-term savings plans to make ends meet.
July 31, 2010 12:18 AM
7 Degrees has announced the launch of PeopleMaps, a social business application available both in Free and Professional Editions.
July 31, 2010 12:14 AM
Research shows a positive customer experience outweighs price sensitivity.
July 31, 2010 12:16 AM
@aquila, a global holding company consisting of technology and b2b services organizations, has acquired New York-based public relations and marketing firm PJ Inc.
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