LinkedIn  Twitter  YouTube  Facebook

Articles

September 22, 2012 12:00 AM
A recent headline from a McKinsey report on sales trends spoke volumes: “Customers want it all.” Think about what a typical buyer is dealing with today, and it’s understandable why their “wants” are so wide-ranging. They have higher expectations placed on them, but tighter resources and increased scrutiny on their spending. Every purchase decision is expected to have a clear business benefit.
September 16, 2012 12:00 AM
Even during challenging economic times, your best and brightest have options. Failing to help them grow can lead employees to take their talents elsewhere. They become “history.” But what can be equally damaging as this sort of talent drain are the employees who stay and become disengaged. Their bodies remain but their commitment has quit. In this way, history plays out, repeating itself over and over again in too many organizations.
September 14, 2012 12:00 AM
What do you do with your leads? That’s a question a lot of companies (including ours) grapple with. What about the leads that aren’t ready to buy right now? What do you do with those? How many leads are ready to buy now?
September 11, 2012 12:00 AM
In the past, marketing and sales had distinct roles. Marketing generated leads while sales converted those leads. Social media has blurred these separate responsibilities because applications like LinkedIn, Facebook and Twitter have given every salesperson the potential to be an individual marketer. Innovative companies are seizing this social selling opportunity by implementing a new type of collaboration between marketing and sales. This collaborative method can be seen in a social selling pilot by IBM, which reported a 400 percent sales increase.
September 10, 2012 12:00 AM
As a consultative business development specialist my clients often ask me to provide metrics on my sales efforts. Fair enough, but what do they really mean? In too many cases metrics are used to measure quantity of activity rather than progress. For me it's always important why we measure and to work toward an objective. What's more important for you: Keeping nice, neat spreadsheets with lots of entries that might please the CEO or results that reflect a meaningful process and real progress toward closing sales?
September 4, 2012 12:00 AM
Lean on me. Or better yet, let me lean on you. That's the basic (albeit somewhat cynical) principal of most networking groups. From chamber of commerces to business clubs to leads groups to the semi-secret, marginally mysterious fraternal orders of this or that, networking organizations have been around since the small but effective inaugural networking meeting where Adam introduced Eve to the Serpent, who then proceeded to trade our immortal souls for a taste of knowledge. Talk about deficit spending!
September 1, 2012 12:00 AM
August 27, 2012 12:00 AM
Yes, we’re seeing signs of economic recovery, but we’re not there yet. And other market trends are making it even tougher for sales teams to hit revenue goals. Leveraging social media, an abundance of valuable content and peer recommendations, buyers are self-educating and now driving the buy/sell process once controlled by field sales. Buyers today are making purchasing decisions in a more deliberate manner, and reps are reporting longer sales cycles.
August 24, 2012 12:00 AM
Most customers are honest and open. Though the concessions they’re asking for might be unreasonable communications experts know that every point of view is reasonable to the person holding it. The exception is when the other person is playing games. Here’s how you can combat some of the games customers might play during tough economic times like these when they’re under pressure to get all they can from their resources. The “Almost Done Deal” Strategy
August 20, 2012 12:00 AM
A woman is expecting a baby, therefore the family is probably in search of more space, a family car or minivan, etc. A man takes a new job in a new city, therefore he is probably looking to buy a new condo or house, switch his insurance provider, etc. Identifying patterns like these and using them to predict behavior has been the foundation of consumer marketing for decades; life events dictate the types of products people buy.
August 17, 2012 12:00 AM
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses
August 12, 2012 12:00 AM
Most salespeople are encouraged to take whatever business is out there in a flat economy. The truth is this: If you begin a relationship with a new prospect in a one-down position, you’ll never regain ground. By saying “No” to unrealistic expectations and setting solid parameters right from the start, the relationship becomes reciprocal and respectful.
August 10, 2012 12:00 AM
Sony Smartwatch At just 0.3 inches thin and with an easy-to-wear wristband or clip, SmartWatch makes it easy to stay on top of life with just a tap, touch and a swipe. Your recipients can read all their latest text messages, e-mails and status updates on SmartWatch and see who wants to reach them, even when their phone is at the bottom of their bag. And there are lots of new apps on Google Play update SmartWatch. For more information, contact Sony Premium Incentive Group at 866-596-4823 or visit sony.com/motivation.
August 9, 2012 12:00 AM
August 5, 2012 12:00 AM
Sales reps must have missed the memo about the paperless office issued sometime in the early ’90s. While in New York recently, I spotted a dozen or more sales reps woefully trapped in the past. How could I tell? The guy schlepping down a crowded sidewalk laden with an oversized sample case and a dog-eared catalog stuffed under his arm, glancing at building numbers and frantically checking his watch were the most obvious signs. Clearly he was running late for an appointment and trying to find the correct address.
August 4, 2012 12:00 AM
The proven motivational power of gift cards is a key reason managers use them in reward and recognition programs, but the advantages don’t end there. Customization and ease of administration is important, too.
August 3, 2012 12:00 AM
If your customer wants your product and needs it, it’s your sales rep's job to find a way for him to have it.
July 29, 2012 12:00 AM
Editor’s Note: In this excerpt from his book “The Accidental Salesperson” (Amacom Books, 2012), Chris Lytle relays the “accidental sales training” he experienced while tagging along with his wife on a tour of the Waterford Crystal factory in Ireland. Lesson 1: Qualify your prospects for interest and money early in the sales process.
July 27, 2012 12:00 AM
TV tech supplier tunes up its sales and marketing teamwork and reaps instant rewards. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers. A big step in achieving this involves improving sales conversations, moving beyond price, brand and product quality.
July 25, 2012 12:00 AM
What if you could walk into a negotiation or a sales presentation equipped with a better game plan? Getting the maximum out of any presentation involves truly connecting with a client or prospect, communicating with them on a level where both parties walk away feeling it’s a win-win. Talking about things that are actually of interest to the client is a great way to start the process.
July 24, 2012 12:00 AM
Companies that hire salespeople would be wise to increase both the length and quality of training to show them how to sell effectively, according to a 2012 Salesperson Onboarding Survey that polled more than 500 sales management executives and business leaders. A whopping eight out 10 respondents are not satisfied with how long it takes their new salespeople to get up to speed.
July 23, 2012 12:00 AM
There isn’t a sales or marketing manager around who wouldn’t love to have Andrew Pole on his team. Pole is no sales superman, nor is he a crafter of the sort of marketing message that would make Donald Draper weep. He’s a statistician and an economist. How would a marketing manager put this self-confessed math nerd’s skills to good use?
July 15, 2012 12:00 AM
Bill Catlette and Richard Hadden emerged on the employee engagement scene in 1998 as the “cow guys” after the publication of their book, “Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line.” Fourteen years later, they’re still crusading for building better workplaces.
July 13, 2012 12:00 AM
The idea of the unique selling proposition (USP) isn’t new; it’s been around since the 1940s. But don’t brush it off as being out of date. This is a relevant and powerful tool for today’s marketing professional, CEO or Entrepreneur.