Articles
July 31, 2010 12:13 AM
A Deloitte report sees consumers spending less on gifts this year, but spending more on non-gift holiday purchase
July 31, 2010 12:14 AM
Whether consumers will be up for retweeting ads is an open question.
July 31, 2010 12:13 AM
ShortTail Media's D30, soon in beta, puts traditional spots between Web pages.
July 31, 2010 12:12 AM
It is ultimately up to your sales force to find relevant content, digest it, interpret it, fill in any missing gaps and then adapt it to match their customer needs. But Sales Enablement can help your teams convert your messaging from company spiel to customer value and deliver it more intuitively and efficiently.
July 31, 2010 12:13 AM
Service grows base in Asia and prepares to compete on world stage
July 31, 2010 12:13 AM
As social media continues its meteoric ascent, newly empowered consumers wield more control than ever before. Although retail sales are dominated by brick-and-mortar stores, the influence of the Internet on offline purchases is becoming increasingly important. Retailers must listen to and engage their customers through social media by participating and encouraging conversations. The end result will improve customer service and will help turn loyal customers into passionate advocates.
July 31, 2010 12:12 AM
As a marketing tool, schools look to provide potential students with information and resources that will guide them to make a decision to enroll. Making the decision to launch a social networking program requires a commitment to post and update content on an ongoing basis.
July 31, 2010 12:14 AM
Russ' "Red Sled Experiment"—a way to create better systems and hiring practices to attract stronger talent and grow sales with an efferent process.
July 31, 2010 12:12 AM
Combining both behavioral and attitudinal data for analysis forms the basis for making continuous improvements to your Website. However, how this data is collected, analyzed, and used together is the key to providing actionable information to site owners.
July 31, 2010 12:12 AM
As a sales professional, entrepreneur, or business owner, being able to effectively establish new client partnerships and increase sales results quickly is vitally important. But what do you do on those occasions when you find yourself stuck in sales quicksand, unable to get your prospects to move forward?
July 31, 2010 12:14 AM
AAA and Wells Fargo announced this past Friday an expansion of services as part of their partnership.
July 31, 2010 12:16 AM
Companies worldwide are either canceling meetings or restricting travelers from attending them.
July 31, 2010 12:13 AM
Buyers want to avoid post-purchase trauma at all costs. They learn early to look for the seller who will be there after the purchase and help them deal with any and all potential service disappointments.
July 31, 2010 12:10 AM
60% of U.S. adults don't want to be shown ads based on their interests.
July 31, 2010 12:12 AM
Aimed at raising advertisers' comfort level with the emerging digital out-of-home medium, Adcentricity unveiled Monday (July 20) a suite of turnkey research services called Research Lite.
July 31, 2010 12:10 AM
MDC Partners Hispanic marketing shop Adrenalina has added a pair of key staffers to help build its retail business and spur overall growth.
July 31, 2010 12:10 AM
Why marketers haven't been invited to the social media party.
July 31, 2010 12:14 AM
Change will come to programs and offerings, but it won’t be anytime soon.
July 31, 2010 12:18 AM
Global strategy and technology consulting firm AIM has expanded its services to public and private sector organizations through its corporate portal.
July 31, 2010 12:16 AM
Aircell, an airborne communications provider, has received full FAA certification for its new high-speed Internet system in the business aviation market.
July 31, 2010 12:18 AM
Akvelon has introduced Dynamics Global Search for Microsoft Dynamics CRM 4.0.
July 31, 2010 12:18 AM
Allegiance, a provider of voice-of-the customer solutions helping companies capitalize on customer and employee engagement, has announced its acquisition of Inquisite, an Austin, TX-based provider of online survey software.
July 31, 2010 12:16 AM
Alltel Wireless has announced the BlackBerry Pearl Flip 8230 smartphone will be available for purchase in retail stores and online.
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