June 7, 2012 11:00 PM
Consumer marketing will always be at the bleeding edge — the first to integrate social networks, build mobile applications and create gaming into their campaigns. Some things work, some don’t. And some are very effective for B2B sales and marketing. Fundamentally, we’re all consumers so adapting proven consumer tactics can bring new life to B2B.
Let’s start with the fun stuff.
Engagement for sales teams
June 5, 2012 11:00 PM
News flash: prospects hate taking cold calls as much as sales reps hate making them. There’s got to be a better way to generate sales leads. Tom Searcy (huntingbigsales.com) says opt for these alternatives:
Community and association involvement – Everyone likes to do business with people they know, like and trust. Get involved and “circulate and percolate.”
June 3, 2012 11:00 PM
Good sales leaders don’t need the reality of a bad quarter or a string of bad quarters to know when something is amiss. They sense it before the numbers tell the story for them.
June 3, 2012 11:00 PM
SMM: Your new book takes an in-depth at applying a scientific analysis to sales. Is that truly a new concept?
Martini: Our company is 57 years old and has been working with behavioral assessments since from the beginning. What’s new is applying behavioral science with skills analytics and combining those two to drive sales performance.
June 2, 2012 11:00 PM
The advent of social media marketing has corporate America tweeting, making YouTube videos and monitoring discussions online. Does anyone have time anymore to write up a press release?
May 27, 2012 11:00 PM
Corporations are people, my friend,” presumed Republican presidential nominee Mitt Romney famously replied during an Iowa State Fair appearance last summer. The former Massachusetts governor was responding off the cuff to people in the crowd who had shouted about the need for higher taxes on corporations.
We won’t debate the merits of Romney’s reasoning here, but his remark did come to mind as we spoke with marketing experts about why some new and effective consumer marketing tactics have not been adopted by the business-to-business (B2B) world.
May 27, 2012 11:00 PM
Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are. But by tomorrow’s standards, trustworthy won’t be nearly good enough. Not even close, say Don Peppers and Martha Rogers in their new book, “Extreme Trust: Honesty as a Competitive Advantage.”
May 24, 2012 11:00 PM
It makes little sense to spend the time and money training and developing your sales team when the people in whom you are investing do not have the capability for sustainable improvement.
May 24, 2012 11:00 AM
“Why the heck is that in here?” she asked.
She answered her own question the next time we went grocery shopping when she asked for a box of the same granola bars.
It was a brilliant cross-promotion that assumed that customers who order comforters online are also granola bar eaters. Actually, if I dug deeper into the development of this campaign, I bet I’d find that the crossover audience wasn’t assumed at all, but rather was carefully proven through analysis of customer analytics.
May 20, 2012 11:00 PM
If your brand’s position in the market leaves something to be desired, it’s natural to look at any number of areas for improvement – everything from the effectiveness of your management team to the impact of your marketing dollars and where you’re spending them.
One factor that can have a tremendous impact on your brand’s value is your workforce – specifically, the degree to which your employees are engaged in building your brand’s competitive edge.
May 19, 2012 11:00 PM
Assumptions are full of risk. If your sales team assumes, for example, that they know their clients’ needs, they will direct their actions and resources toward addressing those needs. But what if their assumptions are wrong? Your company risks losing critical business.
May 14, 2012 05:26 AM
Baseball pitchers and salespeople both face the same question over and over: “What have you done for me lately?”
The better question for a sales manager to ask salespeople and for a baseball manager to ask players is, “What have I done to help you lately?”
May 7, 2012 04:52 AM
I’ve been a part of many sales teams in my career, and over and over I’ve noticed five common afflictions that affect them, each of which reduces morale and sales performance. They can be found to some degree in most almost every organization. Smart management teams are aware of these afflictions and work to avoid their potentially destructive impact. Any one occurrence of these problems will not necessary hurt the sales effort, but if allowed to progress to extremes, or if multiple conditions exist at once, they can be extremely harmful.
May 4, 2012 04:50 AM
E-mail is a powerful marketing tool. That said, the full benefits of e-mail marketing are only truly realized when it’s used as part of an overall marketing strategy, as opposed to a vehicle for one-off messages.
April 29, 2012 11:00 PM
When evaluating a potential sales training partner, there are a host of considerations and trade-offs. Best practices in evaluating sales training companies shows us that an objective assessment of a provider’s capabilities against your requirements is essential.
Every company seeking the best solution for its needs will have a different list, with different priorities, but here are just some of the capabilities that should be considered during an evaluation process:
April 23, 2012 05:36 AM
“I have people who will run through walls to get something done for Jerry.”
-- Pete DeRaps, area merchandizing manager, Sure Winner Foods
If you wish your team would work harder, produce better results and show initiative, start by looking in the mirror and ask yourself:
April 21, 2012 11:00 PM
Innovation and new ideas can’t just come from corporate leaders or the executive level.
Innovation must be an “all in” proposition, says business innovation consultant Stephen Shapiro (steveshapiro.com). He lays out three core steps to achieving that:
April 17, 2012 11:00 PM
Before she became a leading sales coach, author and consultant, Jill Konrath was a regional sales rep for a major computer maker whose office was in the same city as the company’s headquarters. Whenever a new product was introduced, marketing kicked off its road shows with Konrath and her colleagues.
April 14, 2012 11:00 PM
If you want to start your meeting with a twist that will raise some eyebrows, Jon Petz recommends trying this: “Hey everyone, please make sure your phones are out and on.”
People — especially salespeople — are going to be interacting in your meeting and having digital dialogues at the same time you’re speaking. Why not concede the point?
April 12, 2012 08:38 AM
A sales rep who had a long-term relationship with the head of an in-house printing group naturally expected to get the business when the company decided to outsource its printing services. The rep was shocked to find out the deal went to a competitor. His contact told him only that the other company offered a “better value.” The sales rep thought he knew the customer, but now he wondered, “What did the other guy know that I didn’t?”