Articles
July 31, 2010 12:14 AM
The Internet can be a phenomenal marketing tool for your business. But it's also a tool for competitors who may—unbeknownst to you—be using your trademarks to draw customers to their own Web sites.
July 31, 2010 12:13 AM
As the U.S. and world economies bump along the bottom, customers repeatedly ask their marketing agencies to do more with less. Here are seven tips to ensure you're getting the biggest return on your own marketing investment.
July 31, 2010 12:13 AM
I ask lots of questions in sales meetings, and so should you. But you should be sure the questions you ask move the sale forward in some way.
July 31, 2010 12:16 AM
Aria Systems, a provider of on-demand and subscription billing solutions, has announced the addition of CRM functionality to its A+ Billing Platform.
July 31, 2010 12:18 AM
Arial Software has debuted MySubscribe, a free widget enabling the processing of e-mail newsletter subscriptions from any Website.
July 31, 2010 12:13 AM
In an exclusive interview, AOL's CEO lays out the company's ambitious strategy.
July 31, 2010 12:10 AM
Even as positive news about the economy begins to trickle in, Americans remain cautious about their spending, according to new research from the Principal Financial Group.
July 31, 2010 12:14 AM
Experts say employers may be in for a turnover storm as economy improves.
July 31, 2010 12:15 AM
The American Society of Association Executives (ASAE) & The Center for Association Leadership last week launched a new public awareness campaign with which to promote the economic value of associations and professional societies.
July 31, 2010 12:15 AM
More than 200 association executives met in Washington, D.C., yesterday for American Associations Day.
July 31, 2010 12:15 AM
Companies will soon be able to connect their existing H.323 compatible legacy videoconferencing systems with the company's Telepresence Solution.
July 31, 2010 12:13 AM
AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.”
July 31, 2010 12:16 AM
AT&T and Samsung have announced the release of the Samsung Jack, a next-gen Windows Mobile 6.1 smartphone available exclusively to AT&T customers.
July 31, 2010 12:11 AM
Atex, Reading, England, has rolled out the first installation of Atex AdBaseE self-service ad booking in France, enabling Paris-Normandie to create a sales channel for new revenue streams while maintaining control over ad production.
July 31, 2010 12:18 AM
AtMail has released version 6.0 of its Webmail/enterprise hybrid e-mail system.
July 31, 2010 12:20 AM
Attaain has announced an expansion of its Web-based market and competitive intelligence service, AttaainCI.
July 31, 2010 12:12 AM
Toyota is tops when it comes to positive brand advocacy among major automotive brands, according to Nielsen Online's new "Brand Advocacy Quotient" research.
July 31, 2010 12:18 AM
Avery Dennison Office Products has launched Avery Mailing Center, a new online resource for addressing and shipping products, tools, and services.
July 31, 2010 12:18 AM
Avidian Technologies has launched a new version of its Microsoft Outlook-based CRM software.
July 31, 2010 12:12 AM
Here are the five most common consumer spam-complaint triggers and how you can avoid accidentally setting them off.
July 31, 2010 12:10 AM
Do you plan for the future with only past data? Here are some reasons why its dangerous for your company to only look back.
July 31, 2010 12:13 AM
Relatively few B2B companies are focusing their attentions on the single-most powerful means to achieving all of these objectives and more: their pricing. The question is, why?
July 31, 2010 12:16 AM
Expert reveals why boomers buy, and how to sell to them.
July 31, 2010 12:12 AM
Far too often, salespeople feel uncomfortable talking about the price of their offering, fearing their prospect will put the brakes on the buying decision if the price of their product or service is perceived as being too high. The solution is to establish your offering's value before you discuss price.
July 31, 2010 12:12 AM
In a communist country virtually everyone is treated the same. Unfortunately, many sales reps take the same approach and treat all of their customers equally. They spend about the same amount of time with each customer, show them the same products, and make the same recommendations.
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