Articles
July 31, 2010 12:12 AM
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
July 31, 2010 12:12 AM
New report examines the role of music in social media and how brand owners can adopt recorded and live music to reach young audiences that have stopped using traditional media.
July 31, 2010 12:13 AM
The head of the House committee overseeing bailed out banks explicitly states support for incentive travel.
July 31, 2010 12:10 AM
Your ability to manage effectively in a period of turmoil, uncertainty, declining sales and customer anxiety is a true measure of your maturity, professionalism and character.
July 31, 2010 12:12 AM
There is an existing tool and process any company can use to get started in aligning its sales and marketing—the marketing and sales plan.
July 31, 2010 12:13 AM
This year 900,000 people are expected to graduate from universities and colleges in the US. This new and eager talent will be ready to enter the workforce, but as we all know, 2009 is a tough year for employment. What skills do the marketers of today and tomorrow need to secure a job and succeed?
July 31, 2010 12:13 AM
What skills and tools are needed for your organization to have the right stuff?
July 31, 2010 12:13 AM
The idea behind competitive and market intelligence is that when applied properly, it helps a business create competitive advantage. And yet, many companies—regardless of size—are no longer making the necessary investment in primary market research.
July 31, 2010 12:13 AM
Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It's a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology.
July 31, 2010 12:13 AM
For many organizations, growth comes from entering a new market. Taken uninformed, however, this venture is fraught with risk. Knowing which buyers and organizations are the best points of entry, which organizations can and will create barriers and roadblocks, where the landmines are, and who your potential guides and partners are can make all the difference.
July 31, 2010 12:13 AM
Go-to-market success depends on a well thought-out and flawlessly executed plan. The operative words here are "well thought-out" and "flawlessly executed." It's surprising—actually alarming—how many organizations attempt this strategic endeavor without such a plan in place, and end up flying blind into new territory.
July 31, 2010 12:13 AM
For most organizations, the marketing team is responsible for generating and managing opportunities and the sales team is responsible for closing deals. But when teams are misaligned, the demand generation engine is also misaligned. Left uncorrected, marketing will earn a reputation for generating bad leads, and sales may stop processing the leads altogether.
July 31, 2010 12:12 AM
As with any initiative, you can measure the impact of a social media effort only after you've determined the business outcome it supports and established performance-based objectives. One possible approach is to measure your social media similar to how you measure your public relations.
July 31, 2010 12:13 AM
Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes data-mining tools, customer research, marketing automation software, and the ability to perform customer analytics.
July 31, 2010 12:13 AM
Why is marketing always the "obvious" budget cut? It has a lot to do with how most marketers justify and allocate their budgets. Specifically, budgets still remain structured around programs, media types, and/or channels, rather than allocating resources against specific business outcomes.
July 31, 2010 12:20 AM
Online video platform Brightcove had announced an alliance with TubeMogul, a distribution and analytics service for online video.
July 31, 2010 12:16 AM
Broadlook Technologies has announced the launch of Profiler X, a sales and marketing intelligence tool.
July 31, 2010 12:13 AM
Build a better mousetrap, Emerson once wrote, and the world will beat a path to your door. But while no one's disputing Emerson's contribution to literature, the practicality of his advice in the context of today's business markets is another matter.
July 31, 2010 12:13 AM
Business analytics can be one of the most valuable "members" of the sales team by providing timely intelligence in areas such as tactical effectiveness and customer profiles. Using analytics, sales can scorecard, plan, and understand more about the client and anticipate opportunities for smarter decisions and improved business outcomes.
July 31, 2010 12:12 AM
Given enough time, and the right combination of offerings, businesses could see their sales level off in the short term and expand exponentially in the long term; simply by making a few adjustments to their business development strategy.
July 31, 2010 12:14 AM
Build a successful million dollar coaching program from the ground up.
July 31, 2010 12:18 AM
Transparent Language has announced the availability of its free Byki Global application for the iPhone.
July 31, 2010 12:13 AM
BzzAgent, a word-of-mouth media network with 550,000 consumer volunteers, is finding a new way to get the word out.
July 31, 2010 12:12 AM
No doubt, times are tough…but the strong will survive, and those with an aggressive winning attitude will rise to the top. One thing can be said unequivocally: There is a major difference between those companies that are positive and energized and those that are tired, complacent, and confused. The clear differentiator is a winning attitude.
July 31, 2010 12:12 AM
All businesses talk about the necessity of goals, objectives and tactics, and yet most find the prospect of creating this framework for sustainment and growth—and adhering to it—to be daunting. Why is this subject so scary?
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