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December 16, 2010 02:00 AM
By Rob Murphy, Chief Marketing Officer, MC2 The popularity of communicating virtually—whether through e-mail, instant messaging, LinkedIn, Twitter, or other social media channels—has had a significant impact on the speed at which information can be obtained.
December 15, 2010 02:00 AM
By Neil Mahoney Just about every business, be it product or service, has two or three market areas and segments that account for most of that industry’s sales—in dollars, units, or otherwise. This phenomenon is so well established and universal that it’s been given a name: “Pareto’s Curve.” It’s named after an Italian mathematician who many years ago discovered that 20 percent of the population had 80 percent of the wealth.
December 14, 2010 02:00 AM
December 9, 2010 02:00 AM
By Harvey Chimoff Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. To stand out from the pack and get the results you need, make sure you apply strategic marketing discipline to drive your trade show program. Here are 12 organization and action points to help maximize your trade show marketing. Consider how you can apply and/or adapt them in your company.
December 7, 2010 02:00 AM
By Shelley Hall, principal, Catalytic Management Cut to TV commercial. Man is sitting at his kitchen table with a knife in front of him and a phone in his hand. You hear his doctor say, “Now make a two-inch incision just below the sternum.” The patient at the kitchen table asks, “Shouldn’t you be doing this?” Excellent question. Shouldn’t your sales team be diagnosing your client’s problems, prescribing the correct solution, and then working with the client to implement the solution? After all, they are the experts!
December 2, 2010 12:00 AM
By Frank Defino, Jr., vice president and managing director, Tukaiz The Internet and mobile technologies are triggering an explosion in all types of messaging media. Marketers most likely have a clear understanding of the front end of creating and producing a campaign, such as customizing marketing materials to localizing POP/POS items and a host of other attention-getting capabilities available to us today. But then come a host of questions that are sure to be important to all marketers with a budget:
November 30, 2010 02:00 AM
By Thomas K. Connellan In an ancient Greek myth, a sculptor named Pygmalion creates an ivory statue of the ideal woman and is so taken with its perfection that he falls hopelessly in love with it. His creation seems so real to him that he expects it to speak to him and return his love. He begs, prays, and offers her gifts. When she does not respond, he despairs. The goddess Aphrodite eventually takes pity on him and brings the statue to life.
November 23, 2010 12:00 AM
Springdale, AR-based BNSF Logistics, LLC, provides dynamic, value-added transportation services to customers around the globe. Its vision is to establish BNSF Logistics as the leader in providing creative logistics solutions that consistently exceed its customers’ expectations.
November 18, 2010 12:00 AM
By Audrey Spangenberg There’s money in the clouds, and manufacturers of all sizes are making the big grab—especially when it comes to streamlining sales processes, winning deals, and increasing customer satisfaction.
November 16, 2010 02:00 AM
By Phil Krohn, vice president, Sales, West Business Services For many businesses, it’s time to do some serious re-thinking about the field sales model they traditionally relied upon.
November 16, 2010 02:00 AM
By Tom Cunningham, vice president, Talent Management; Dorman Woodall, director; Willard Scott, program manager, Sales; Paul Wheaton, learning consultant, SkillSoft
November 15, 2010 12:00 AM
By Neil Mahoney The “1-Minute Manager” is a fine book with a lot of valuable suggestions for improving business operations—BUT it encourages thinking and attitudes that lead too many of today’s CEOs to believe that downsizing their organizations is a magic bullet for permanent revenue increases and profitability—and that cutting price is the only way to sell things. As a consequence, too many businesses have the fuel mixture on their engines set way too lean.
November 11, 2010 12:00 AM
By Roman Lenzen, director of analytics, Quaero It’s time! Online ad spend is predicted to reach $100 billion in five years, up from a predicted $61 billion this year. That’s a huge shift in advertising spend. Who is best poised to tap into that incremental online advertising revenue, other than the advertisers?
November 9, 2010 02:00 AM
By Shelley Hall, principal, managing director, Catalytic Management LLC Sales executives consistently are told to “build or rebuild your sales process to match your customer’s buying process.” This is sound advice that can shorten your sales cycle, but the question is how?
November 8, 2010 02:00 AM
“I saw a Tweet come through the stream from a B2B summit that read, ‘So if sending an e-mail isn’t nurturing what is?’” blogged Ardath Albee, CEO of Marketing Interactions Inc., a business-to-business marketing consultant (
November 3, 2010 11:00 PM
By Janet C. Jessen, vice president, Global Marketing, Innovation & Engineering, Garlock Sealing Technologies Notwithstanding a much-heralded convergence of business-to-consumer (B2C) and business-to-business (B2B) marketing techniques, significant differences remain. Those most frequently cited (which I can confirm from working in both worlds) have to do with the nature of the products and services offered, target markets, purchasing processes, sales cycles, branding, and communications.
November 2, 2010 01:00 AM
  By Dave Fellman Here’s a little insight into how my mind works. When I think about time management—an important issue for salespeople, right?—I often find myself thinking about Albert Einstein. When I think about Einstein, I often find myself thinking about Sir Isaac Newton, too. They were both brilliant scientists, but now you may be thinking, what do either of them have to do with sales? It turns out that you can apply much of what Einstein and Newton theorized to the science and engineering of selling.
November 1, 2010 01:00 AM
The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off, and so, too, can your next great idea.
November 1, 2010 01:00 AM
5x Technology, an IT solutions provider and SAP BusinessObjects volume reseller partner, launched the IntelligentInformation solution--a service providing standardization and cleansing, merging and deduping, and data enhancement capabilities. The service utilizes SAP BusinessObjects Data Services software and was customized specifically for the NetSuite platform to perform address cleansing and matching for NetSuite contact and customer records.
November 1, 2010 01:00 AM
Alan Epstein, a 25-year veteran in the advertising business and former partner at Adamson Advertising, opened a new St. Louis-based marketing services organization called The Epstein Group. Clients work within a flexible business model with a marketing organization designed to match their needs, receiving and paying only for the specific resources they want.
November 1, 2010 01:00 AM
In an ideal world for many companies, there would be minimal competition. Or none. But customers want the choices and improvements that competition provides.  
November 1, 2010 01:00 AM
Content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results and perception as industry thought leaders, according to the HiveFire's first annual B2B marketing research study of 100-plus B2B marketers.
November 1, 2010 01:00 AM
October 27, 2010 11:00 PM
By Kevin Sensenig, global vice president, Learning and Organization Development, Dale Carnegie & Associates, Inc.
October 25, 2010 11:00 PM
By Jeff Weidauer, vice president, Marketing, Vestcom International While the retail sector hasn’t suffered as much as banks or auto companies, it has weathered some significant changes over the last 18 months. While many stores focused solely on price as a way to protect market share during the downturn, the resulting decline in revenue has fueled a mandate to find other attributes that will differentiate them from the competition. The good news is that retail—specifically the food, drug, and mass merchant segment—is seeing some light ahead.