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July 31, 2010 12:14 AM
Maritz hopes that cash and non-cash rewards can get along.
July 31, 2010 12:10 AM
Here are strategic recommendations to achieve marketing success in 2009.
July 31, 2010 12:18 AM
Market2Lead, a provider of marketing automation software and services, has released version 4.04 of its software.
July 31, 2010 12:15 AM
Market2Lead has launched a new user portal enabling customers to view and publish documents and videos on best practices.
July 31, 2010 12:18 AM
Market2Lead has announced the launch of Marketing Operations Services (MOS), an SMB-targeted suite of services designed to help users of marketing automation software maximize its value.
July 31, 2010 12:18 AM
Marketech—a Westboro, MA-based exhibit marketing consultancy—has introduced RepConnect, a trade show and convention staffing solution.
July 31, 2010 12:13 AM
They've beaten back an activist Congress -- for now
July 31, 2010 12:10 AM
To foster instant connections in a digital world, brands take to the Web with live content.
July 31, 2010 12:10 AM
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct marketing research goldmine or as sketchy territory.
July 31, 2010 12:10 AM
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct marketing research goldmine or as sketchy territory.
July 31, 2010 12:14 AM
In the current business environment, marketers must do more with fewer resources. Understanding which customers are driving value, pinpointing their needs, and targeting them with compelling value propositions is more important than ever.
July 31, 2010 12:13 AM
The advertising world is all atwitter about Twitter.
July 31, 2010 12:13 AM
When DLT Solutions—a value-added reseller focusing on the public sector market—wanted to increase training sales in an area of its company, it took a very measured approach.
July 31, 2010 12:12 AM
Take a holistic, long-term view of acquisition, remarketing, and retention campaigns in relation to the ongoing dialog and measure them together as you initiate consumers into your franchise and track how they perform along each stage of the customer life cycle.
July 31, 2010 12:12 AM
An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media" by Gaetan T. Giannini, MBA.
July 31, 2010 12:13 AM
Everyone's looking for a way to differentiate his product from his competitors'. Whether it's the bigger this, the faster that, or the longest lasting other thing, finding that key point of difference means the difference between winning or losing the sale.
July 31, 2010 12:14 AM
One obvious way to sell more is to design displays that grab attention, while still fulfilling a functional role. How you design the shelving and display areas of your store can have a dramatic effect on your sales.
July 31, 2010 12:13 AM
Despite a recent dip in popularity, businesses continue to recognize the benefits of conducting business on the golf course. As a result, the allure of organized outings is as strong as ever.
July 31, 2010 12:13 AM
Humor has a way of cutting through formality, breaking down barriers, allowing people to talk one on one. What better way to make friends—and customers?
July 31, 2010 12:13 AM
Despite an uncertain economy, sales of luxury goods remain steady.
July 31, 2010 12:13 AM
Whether you're a small business owner or an employee at a big organization, there are many benefits to community involvement.
July 31, 2010 12:13 AM
If you don't keep your name around constantly, it's forgotten as quickly as last year's Miss America.
July 31, 2010 12:13 AM
Your customer wants exceptional quality, fast service, and low price, and it's your job to see that he gets all three. Or is it? Do that for very long, and you'll find yourself out of business.
July 31, 2010 12:13 AM
Marketers know that if we bestow a free sample of our product upon our target customers, they are far more likely to purchase. But when is sampling most effective to your ROI?
July 31, 2010 12:13 AM
Good service is the key to long-term relationships. A "revenue seller" doesn't care about his customers. He only cares if they are qualified to buy…and if they're ready to spend their hard-earned money now. A relationship seller, on the other hand, builds a long-term relationship with his clients or customers. He wants that customer back again and again. And that requires good service.