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July 31, 2010 12:18 AM
A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion.
July 31, 2010 12:10 AM
By using inappropriate style, terminology, and grammar in foreign language Websites, key marketing messages often are lost, and overall confidence in a brand diminishes. This is why a multilingual marketing and localization strategy should underpin any international campaign, with search engine optimization playing a central role.
July 31, 2010 12:18 AM
Mycompanyfleet, a fleet management software solutions provider, has launched a new CRM module.
July 31, 2010 12:13 AM
A giant wolf and a slew of brooding, pale, chiseled-ab-boasting teenagers are set to take over MySpace.
July 31, 2010 12:15 AM
BlueCross BlueShield of South Carolina is challenging companies across the state to participate in the third annual National Walk @ Lunch Day on Wednesday, April 29.
July 31, 2010 12:10 AM
Effective Dec. 1, the FTC will have new guidance in place for advertisers who make use of social media. What are the new rules?
July 31, 2010 12:14 AM
Integrated marketing campaign asks consumers to vote for their favorites.
July 31, 2010 12:13 AM
First Google. Now NBC Universal is working with Microsoft to test selling TV spots via a suite of Web-based tools.
July 31, 2010 12:16 AM
Corporate travel spending reductions continue to broaden, according to a survey released yesterday by the National Business Travel Association.
July 31, 2010 12:16 AM
Neo Advertising has established an infrastructure for digital signage operations in the United States.
July 31, 2010 12:18 AM
Net-Results, a provider of sales and marketing automation solutions, has announced the integration of its proprietary marketing automation platform and lead management tools with Salesforce.com.
July 31, 2010 12:16 AM
Netage Solutions, a provider of CRM software and online reporting systems for the alternative assets industry, has unveiled a new version of its Dynamo vertical-specific relationship management platform.
July 31, 2010 12:18 AM
Visual Mining has announced an updated version of its NetCharts Performance Dashboards.
July 31, 2010 12:18 AM
NetSuite has introduced its cloud computing mobile ERP suite to the iPhone and iPod touch.
July 31, 2010 12:15 AM
Comprehensive offering of on-demand products, development tools, and services designed for optimal cloud computing.
July 31, 2010 12:15 AM
NetSuite has announced the introduction of SuiteCloud Connect for Salesforce.com.
July 31, 2010 12:20 AM
Network Solutions, a provider of online solutions for small businesses, has announced a partnership with Zoho, offering the latter's CRM system to its customer base.
July 31, 2010 12:14 AM
You can be a detective at all your future business meetings by using the skills of interpreting body language to discover the most important people in the room. Without knowing how to read some key body language techniques, your initial assumptions about who Mr. or Ms. Important is might be wrong.
July 31, 2010 12:15 AM
Neurological testing company purchases UK Firm in the growing field of brainwave-based market research.
July 31, 2010 12:16 AM
BatchBlue Software, provider of BatchBook Social CRM for small businesses and entrepreneurs, has announced BatchBook now integrates with FreshBooks and Shoeboxed.
July 31, 2010 12:16 AM
Intuition, a provider of learning services to the financial markets, life sciences, and public sector, partnered with A & C Black, a subsidiary of Bloomsbury Publishing.
July 31, 2010 12:14 AM
Network of gurus formed to help drive immediate solutions.
July 31, 2010 12:15 AM
The new personal speakerphone connects via USB for audio communication.
July 31, 2010 12:12 AM
Movement launched toward employee wellness and cost reduction in the workplace.
July 31, 2010 12:16 AM
New product from Trend Micro delivers protection through new Active Update service and includes fingerprinting technology for enhanced performance.