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July 30, 2010 11:18 PM
Mobile solutions provider Mobile Messenger has acquired the mobile messaging aggregator m-Qube.
July 30, 2010 11:14 PM
ZO, GroupM predict a slight return to worldwide spending growth in 2010 -- less than 1%
July 30, 2010 11:14 PM
Fifty-five percent said they shifted funds from traditional media to execute social media campaigns.
July 30, 2010 11:13 PM
That dread phrase "the new normal" rears its ugly head in a new Gallup survey on consumers' long-term outlook about their spending.
July 30, 2010 11:18 PM
The economy may be bad and the world news may include wars, natural disasters and other tragic and worrisome events, but most Americans are looking on the bright side.
July 30, 2010 11:14 PM
More than half of the 180 travel buyers in an NBTA member survey released today project their travel spending to increase in 2010.
July 30, 2010 11:13 PM
Does the presence of a celebrity in an ad actually make it more effective with consumers?
July 30, 2010 11:10 PM
Survey: Web has a ways to go to prove itself adept at building brands
July 30, 2010 11:12 PM
Keep your employees engaged in the long-term business development process by sharing the company's vision for future growth and success.
July 30, 2010 11:12 PM
So long as human beings work in and manage organizations, there will be internal strife—and no company is immune to such distractions.
July 30, 2010 11:12 PM
Whether or not the Stimulus will accomplish its goals is unknown at this time, however, one thing is very evident—the Economic Stimulus Package has stimulated a great deal of anticipation and speculation.
July 30, 2010 11:10 PM
Using Accounting Principles to Achieve Sales Goals.
July 30, 2010 11:18 PM
During The Motivation Show in Chicago last week, its organizers announced plans to relocate the 2010 show.
July 30, 2010 11:12 PM
New addition to line of enterprise digital assistants
July 30, 2010 11:18 PM
A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion.
July 30, 2010 11:10 PM
By using inappropriate style, terminology, and grammar in foreign language Websites, key marketing messages often are lost, and overall confidence in a brand diminishes. This is why a multilingual marketing and localization strategy should underpin any international campaign, with search engine optimization playing a central role.
July 30, 2010 11:18 PM
Mycompanyfleet, a fleet management software solutions provider, has launched a new CRM module.
July 30, 2010 11:13 PM
A giant wolf and a slew of brooding, pale, chiseled-ab-boasting teenagers are set to take over MySpace.
July 30, 2010 11:15 PM
BlueCross BlueShield of South Carolina is challenging companies across the state to participate in the third annual National Walk @ Lunch Day on Wednesday, April 29.
July 30, 2010 11:10 PM
Effective Dec. 1, the FTC will have new guidance in place for advertisers who make use of social media. What are the new rules?
July 30, 2010 11:14 PM
Integrated marketing campaign asks consumers to vote for their favorites.
July 30, 2010 11:13 PM
First Google. Now NBC Universal is working with Microsoft to test selling TV spots via a suite of Web-based tools.
July 30, 2010 11:16 PM
Corporate travel spending reductions continue to broaden, according to a survey released yesterday by the National Business Travel Association.
July 30, 2010 11:16 PM
Neo Advertising has established an infrastructure for digital signage operations in the United States.
July 30, 2010 11:18 PM
Net-Results, a provider of sales and marketing automation solutions, has announced the integration of its proprietary marketing automation platform and lead management tools with Salesforce.com.