Articles | SalesAndMarketing.com
LinkedIn  Twitter  YouTube  Facebook

Articles

July 31, 2010 12:18 AM
Study shows surprising results.
July 31, 2010 12:16 AM
SaaS solutions provider Loyalty Lab has announced the launch of its Free Trial program.
July 31, 2010 12:18 AM
Lucentbyte Media Technologies has been appointed Greece and India National Level Partner for info@hand, enabling Lucentbyte to serve as an additional resource to current country based info@hand customers.
July 31, 2010 12:10 AM
Lufthansa has rolled out an online tool designed to allow air travelers to share updates during their journeys via Twitter and Facebook.
July 31, 2010 12:15 AM
LuraTech has introduced a new optional module for its LuraDocument PDF Compressor.
July 31, 2010 12:14 AM
What do the Bernie Madoff scandal and lost deals/customers have in common?
July 31, 2010 12:16 AM
Makana Solutions has announced the launch of Makana Sales Portal for Salesforce.com.
July 31, 2010 12:10 AM
Take the time to appreciate the opportunities and resources available to you—you just might make the recession work in your favor.
July 31, 2010 12:10 AM
It's all about what customers expect from a product to begin with, and helping customers understand how a product can help them, requires that salespeople help set those expectations.
July 31, 2010 12:12 AM
Convention and visitors bureaus are working with planners through difficult financial times.
July 31, 2010 12:10 AM
CMOs need to know how these nets work and where the brand's dialogue falls within them.
July 31, 2010 12:13 AM
With careful planning and attention to detail, it's easy to conduct some or all of your sales meetings virtually.
July 31, 2010 12:18 AM
New inventory and merchandising modules have been made available for Manage Metrix, a business performance management solution.
July 31, 2010 12:12 AM
Most of us have personally endured the pain of an ambitious, large-scale system implementation that was extremely disruptive to our business, yet yielded little tangible benefit. Thanks to new research, we now have greater insight into why exactly this happens—and an alternate course of action.
July 31, 2010 12:12 AM
From the onboarding of new hires to annual training events for the rank and file, billions of dollars are spent each year in the U.S. alone to improve the skills of our salespeople. Unfortunately, sales training is also one of the most perishable investments a company can make.
July 31, 2010 12:16 AM
Why Feedback Doesn't Work and Other Surprising Lessons From the Latest Brain Science (Portfolio, $25.95)
July 31, 2010 12:13 AM
When times get tough, the whole thing really does become a leadership test of focus, accountability, and disciplined process.
July 31, 2010 12:13 AM
Most companies don't have a prescribed method of creating new business, which is the most difficult part of selling and the most critical to making dollar goals in tough times.
July 31, 2010 12:12 AM
Nowadays, a direct marketing offer can reach its potential customers through print mailings, e-mail blasts, Website offerings, television advertising, Internet promotions, social media, and the rest of the traditional and new media channels. Unless the direct marketer has its own expertise on staff—adding a layer of cost and management—the marketer is dependent on outside consulting organizations to perform the necessary supplier acquisition process.
July 31, 2010 12:12 AM
Make your sales team a high-performing one just by adapting your sales surroundings.
July 31, 2010 12:14 AM
There's a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the legislature.
July 31, 2010 12:13 AM
One of the best indicators of whether a marketing or sales program is working is the ratio of orders to lost orders. Knowing why customers buy or don't buy is vital to industrial marketing for a number of strategic reasons, but the overall reasoning is simple: It's difficult to know what to do to prevent future lost orders or lost customers if you don't know why you are currently losing them.
July 31, 2010 12:13 AM
The primary reason for new product failure is that not enough sales are generated. Manufacturers do a pretty good job on the technical parts of developing new products, but the marketing questions are another story.
July 31, 2010 12:13 AM
Small and mid-size manufacturers do not like to do business plans, considering them academic exercises that lead to generalizations and ethereal results. Yet all manufacturers want to grow, and growth usually requires investment. So how do you know if the company is ready to commit to growth?
July 31, 2010 12:13 AM
It costs industrial corporations a great deal of time and money to train salespeople, and even after they have become good at sales, they still don't know anything about industrial marketing. In short, we need to develop college courses that teach industrial marketing, as well as industrial sales.