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July 31, 2010 12:13 AM
The advertising world is all atwitter about Twitter.
July 31, 2010 12:13 AM
When DLT Solutions—a value-added reseller focusing on the public sector market—wanted to increase training sales in an area of its company, it took a very measured approach.
July 31, 2010 12:12 AM
Take a holistic, long-term view of acquisition, remarketing, and retention campaigns in relation to the ongoing dialog and measure them together as you initiate consumers into your franchise and track how they perform along each stage of the customer life cycle.
July 31, 2010 12:12 AM
An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media" by Gaetan T. Giannini, MBA.
July 31, 2010 12:13 AM
Everyone's looking for a way to differentiate his product from his competitors'. Whether it's the bigger this, the faster that, or the longest lasting other thing, finding that key point of difference means the difference between winning or losing the sale.
July 31, 2010 12:14 AM
One obvious way to sell more is to design displays that grab attention, while still fulfilling a functional role. How you design the shelving and display areas of your store can have a dramatic effect on your sales.
July 31, 2010 12:13 AM
Despite a recent dip in popularity, businesses continue to recognize the benefits of conducting business on the golf course. As a result, the allure of organized outings is as strong as ever.
July 31, 2010 12:13 AM
Humor has a way of cutting through formality, breaking down barriers, allowing people to talk one on one. What better way to make friends—and customers?
July 31, 2010 12:13 AM
Despite an uncertain economy, sales of luxury goods remain steady.
July 31, 2010 12:13 AM
Whether you're a small business owner or an employee at a big organization, there are many benefits to community involvement.
July 31, 2010 12:13 AM
If you don't keep your name around constantly, it's forgotten as quickly as last year's Miss America.
July 31, 2010 12:13 AM
Your customer wants exceptional quality, fast service, and low price, and it's your job to see that he gets all three. Or is it? Do that for very long, and you'll find yourself out of business.
July 31, 2010 12:13 AM
Marketers know that if we bestow a free sample of our product upon our target customers, they are far more likely to purchase. But when is sampling most effective to your ROI?
July 31, 2010 12:13 AM
Good service is the key to long-term relationships. A "revenue seller" doesn't care about his customers. He only cares if they are qualified to buy…and if they're ready to spend their hard-earned money now. A relationship seller, on the other hand, builds a long-term relationship with his clients or customers. He wants that customer back again and again. And that requires good service.
July 31, 2010 12:13 AM
Today, in this increasingly digital economy, "free" really means free. Maybe somebody has to pay, but it's seldom you. You won't see Yahoo! or Wikipedia showing up on your credit card bill. How do you pay? With your time and attention.
July 31, 2010 12:13 AM
If you don't know where you're going, any road will get you there. That's why every company needs a mission statement—including yours.
July 31, 2010 12:13 AM
A so-called Web 2.5 brand doesn't need to cost much these days—and the experience is liberating.
July 31, 2010 12:13 AM
Back in 1983, a trio of professors at Penn State founded the Institute for the Study of Business Markets. And after 25 years, they have quite a few things to say about the development of B2B marketing.
July 31, 2010 12:13 AM
It's getting awfully tricky to advertise to this audience.
July 31, 2010 12:13 AM
It's getting awfully tricky to advertise to this audience.
July 31, 2010 12:18 AM
TreeHouse Interactive, a provider of on-demand PRM, CSFA, and demand generation solutions, has debuted new functionality in its Marketing View product.
July 31, 2010 12:10 AM
When sales is viewed more as an integral part of the "expected product," marketing's view of the role of personal selling in the marketing mix will have to change, and with it, the importance of understanding the value of the salesperson. Although a simple hypothesis, a change in thinking about the nature of the "whole product" may have powerful repercussions for the place personal selling has in businesses where effective direct selling is crucial.
July 31, 2010 12:14 AM
Marketo delivers key upgrades and deeper Salesforce CRM integration.
July 31, 2010 12:16 AM
As commerce and marketing efforts continue to shift online, brands' exposure to risks are increasing, according to Irfan Salim, CEO of MarkMonitor, a firm specializing in enterprise brand protection.
July 31, 2010 12:14 AM
Think you're so smart at selling and managing? Test your "gut instinct" skills and answer these questions.