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July 31, 2010 12:13 AM
Shotgun marketing is a very popular sales strategy for most small and mid-size manufacturers because it is easy to do and fits the sales-driven, entrepreneurial style of these companies. It requires a huge leap of faith to convert shotgunners to a niche marketing (and profit) mindset, unless they clearly see the problems and have a decent cost system.
July 31, 2010 12:13 AM
Most people connect the idea of telemarketing to those folks who call you during your dinner to sell carpet cleaning. Thus, it isn't surprising manufacturing firms tend to be biased against using telemarketing as a sales tool.
July 31, 2010 12:13 AM
There is a growing need to find out more about customer needs, investigate competitors, and find new markets to enter for new sales opportunities. But before embarking on a market analysis project, it's important to debunk the numerous myths surrounding the process.
July 31, 2010 12:16 AM
Manuvis Corporation has announced a SaaS model for their FactoryMRI Enterprise Manufacturing Intelligence product.
July 31, 2010 12:20 AM
Maritz Real-Time Rewards, a provider of point-of-sale loyalty programs, and Affinity Solutions, a developer of relationship marketing programs, have partnered to offer a point-of-purchase relationship marketing program for U.S. credit and debit card issuers and retailers.
July 31, 2010 12:14 AM
Maritz hopes that cash and non-cash rewards can get along.
July 31, 2010 12:10 AM
Here are strategic recommendations to achieve marketing success in 2009.
July 31, 2010 12:18 AM
Market2Lead, a provider of marketing automation software and services, has released version 4.04 of its software.
July 31, 2010 12:15 AM
Market2Lead has launched a new user portal enabling customers to view and publish documents and videos on best practices.
July 31, 2010 12:18 AM
Market2Lead has announced the launch of Marketing Operations Services (MOS), an SMB-targeted suite of services designed to help users of marketing automation software maximize its value.
July 31, 2010 12:18 AM
Marketech—a Westboro, MA-based exhibit marketing consultancy—has introduced RepConnect, a trade show and convention staffing solution.
July 31, 2010 12:13 AM
They've beaten back an activist Congress -- for now
July 31, 2010 12:10 AM
To foster instant connections in a digital world, brands take to the Web with live content.
July 31, 2010 12:10 AM
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct marketing research goldmine or as sketchy territory.
July 31, 2010 12:10 AM
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct marketing research goldmine or as sketchy territory.
July 31, 2010 12:14 AM
In the current business environment, marketers must do more with fewer resources. Understanding which customers are driving value, pinpointing their needs, and targeting them with compelling value propositions is more important than ever.
July 31, 2010 12:13 AM
The advertising world is all atwitter about Twitter.
July 31, 2010 12:13 AM
When DLT Solutions—a value-added reseller focusing on the public sector market—wanted to increase training sales in an area of its company, it took a very measured approach.
July 31, 2010 12:12 AM
Take a holistic, long-term view of acquisition, remarketing, and retention campaigns in relation to the ongoing dialog and measure them together as you initiate consumers into your franchise and track how they perform along each stage of the customer life cycle.
July 31, 2010 12:12 AM
An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media" by Gaetan T. Giannini, MBA.
July 31, 2010 12:13 AM
Everyone's looking for a way to differentiate his product from his competitors'. Whether it's the bigger this, the faster that, or the longest lasting other thing, finding that key point of difference means the difference between winning or losing the sale.
July 31, 2010 12:14 AM
One obvious way to sell more is to design displays that grab attention, while still fulfilling a functional role. How you design the shelving and display areas of your store can have a dramatic effect on your sales.
July 31, 2010 12:13 AM
Despite a recent dip in popularity, businesses continue to recognize the benefits of conducting business on the golf course. As a result, the allure of organized outings is as strong as ever.
July 31, 2010 12:13 AM
Humor has a way of cutting through formality, breaking down barriers, allowing people to talk one on one. What better way to make friends—and customers?
July 31, 2010 12:13 AM
Despite an uncertain economy, sales of luxury goods remain steady.