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July 31, 2010 12:13 AM
Today, in this increasingly digital economy, "free" really means free. Maybe somebody has to pay, but it's seldom you. You won't see Yahoo! or Wikipedia showing up on your credit card bill. How do you pay? With your time and attention.
July 31, 2010 12:13 AM
If you don't know where you're going, any road will get you there. That's why every company needs a mission statement—including yours.
July 31, 2010 12:13 AM
A so-called Web 2.5 brand doesn't need to cost much these days—and the experience is liberating.
July 31, 2010 12:13 AM
Back in 1983, a trio of professors at Penn State founded the Institute for the Study of Business Markets. And after 25 years, they have quite a few things to say about the development of B2B marketing.
July 31, 2010 12:13 AM
It's getting awfully tricky to advertise to this audience.
July 31, 2010 12:13 AM
It's getting awfully tricky to advertise to this audience.
July 31, 2010 12:18 AM
TreeHouse Interactive, a provider of on-demand PRM, CSFA, and demand generation solutions, has debuted new functionality in its Marketing View product.
July 31, 2010 12:10 AM
When sales is viewed more as an integral part of the "expected product," marketing's view of the role of personal selling in the marketing mix will have to change, and with it, the importance of understanding the value of the salesperson. Although a simple hypothesis, a change in thinking about the nature of the "whole product" may have powerful repercussions for the place personal selling has in businesses where effective direct selling is crucial.
July 31, 2010 12:14 AM
Marketo delivers key upgrades and deeper Salesforce CRM integration.
July 31, 2010 12:16 AM
As commerce and marketing efforts continue to shift online, brands' exposure to risks are increasing, according to Irfan Salim, CEO of MarkMonitor, a firm specializing in enterprise brand protection.
July 31, 2010 12:14 AM
Think you're so smart at selling and managing? Test your "gut instinct" skills and answer these questions.
July 31, 2010 12:13 AM
Nielsen has developed eight guiding principles to show marketers how to increase ad effectiveness.
July 31, 2010 12:16 AM
CRM provider Maximizer Software has announced it is now a member of the Sprint Smartphone Certification Program.
July 31, 2010 12:18 AM
CRM vendor Maximizer Software has launched MaxApp World, a global third-party application portal featuring vertical industry solutions, integrated applications, and utility add-on solutions.
July 31, 2010 12:13 AM
Price increases are currently occurring at a faster rate than we've seen in the U.S. economy for nearly 25 years. The driving forces behind these increases seem to be the rising costs of labor, raw materials, and so on. Although these are certainly valid, the real reason for these price increases should stem from the value of the product or service you're selling, not the cost associated with them.
July 31, 2010 12:18 AM
Maxitweet, a new Twitter service, enables users to bypass the microblogging site's 140-character limit.
July 31, 2010 12:18 AM
Evolv Solutions has announced the launch of MBEConnect, a business social networking Website created to enhance communication among minority- and women-owned businesses.
July 31, 2010 12:14 AM
When it comes to representing your company through the media, it's simply not good enough to perform well—it's critical to inform, persuade, and "entertain" in a fashion that is easily digestible and translatable. The sad thing is, those who probably need media training the most are likely the same folks who believe they don't need it.
July 31, 2010 12:16 AM
Introduced last week, the program uses so-called "Eco-Event Zones" to encourage ongoing, long-term sustainability initiatives among meeting planners and the cities that host them.
July 31, 2010 12:15 AM
The following is a copy of the guidelines developed by several travel industry associations, intended for adoption by companies receiving emergency lending from the federal government.
July 31, 2010 12:18 AM
Only 12 percent of meeting professionals expect the state of the economy and their industry to improve by the second quarter of 2010.
July 31, 2010 12:10 AM
Pirating isn't only a problem in far-away places—there is a type of pirate operating in the meetings industry that can have a significant impact on your meeting.
July 31, 2010 12:18 AM
Meter-Made Marketing and eWayDirect have partnered to enhance the former's direct marketing offerings through the latter's DirectConnect 4.0 platform.
July 31, 2010 12:16 AM
Metrix, a field service software company, has announced the release of its new SaaS product Metrix OnDemand.
July 31, 2010 12:13 AM
Yahoo, Apple exceed quarterly expectations.