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July 31, 2010 12:18 AM
Consumers' hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released recently.
July 31, 2010 12:12 AM
Despite pressure from the American Association of Advertising Agencies and the Association of National Advertisers to reverse its decision to replace live-only ratings with live-plus-same-day, Nielsen is so far holding firm.
July 31, 2010 12:12 AM
Brand protection company adds Nielsen's vice chair to board of directors
July 31, 2010 12:13 AM
The Nielsen Co. has joined forces with the Westminster, CO-based direct marketing firm DataLogix.
July 31, 2010 12:13 AM
Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year exploring the effectiveness of advertising on the popular online social network.
July 31, 2010 12:11 AM
Natural Marketing Institute Lifestyles of Health and Sustainability consumer segmentation model integrated into Bases.
July 31, 2010 12:12 AM
U.S. confidence grows 4 index points marking its first increase since 2007.
July 31, 2010 12:13 AM
Their usage rate far outpaces that of general online population.
July 31, 2010 12:10 AM
Consumers shifting away from online holiday shopping, but opportunities remain
July 31, 2010 12:12 AM
Critical mass of gamers on next-generation consoles presents opportunity for marketers.
July 31, 2010 12:10 AM
Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen.
July 31, 2010 12:10 AM
With a poor economy, budget cuts and downsizing on everyone’s mind, marketing one's business via the Internet is an important activity that's been getting lost in the shuffle neglected.
July 31, 2010 12:14 AM
Ad spending is down, but some brands do manage to buck the trend.
July 31, 2010 12:12 AM
Remaking the account review process
July 31, 2010 12:18 AM
Nodus Technologies, a business process automation solution provider, has announced the general availability of CRM Charge 4.0 for Microsoft Dynamics CRM.
July 31, 2010 12:18 AM
Nomadesk, a developer of on-demand file sharing software, has announced several new service enhancements to its online dashboard.
July 31, 2010 12:12 AM
Department stores feel the pinch as consumers continue to seek discounts.
July 31, 2010 12:15 AM
"Marketing Research & Planning," the first module of the National Systems Contractors Association's (NSCA) Power Marketing Toolkit, is now available.
July 31, 2010 12:16 AM
Confused about this whole social media thing? Well, worry no more. New York interactive shop 360i is here to help.
July 31, 2010 12:18 AM
Corporate Suites Business Centers, a provider of turn-key office space in New York City, has launched a new virtual office service.
July 31, 2010 12:13 AM
Twitter and Facebook presence has already helped boost traffic to organization's core Web site.
July 31, 2010 12:18 AM
Oco, an SaaS provider of business intelligence and analytics solutions, has announced the release of its Customer & Sales Management Analytics offering.
July 31, 2010 12:13 AM
Part 1 of a Two-Part Series
July 31, 2010 12:20 AM
eTailer CableOrganizer.com is now offering a line of Office Organization kits, intended to minimize cable clutter from workstations.
July 31, 2010 12:16 AM
Through June 13, OfficeMax is offering 250 full-color business cards for $5, via its online ImPress service.