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July 30, 2010 11:10 PM
Many managers are looking for ways to go beyond fine-tuning the execution of individual research projects to leverage cross-project synergies that lead to higher efficiency, taking full advantage of the economies of scale that the size of their organization provides. By harnessing their collective learning and cross-project experience, organizations can greatly improve their decision-making and significantly reduce costs.
July 30, 2010 11:12 PM
Information Resources Inc. and The Nielsen Co. have formed a joint venture to process consumer purchase data from a common set of households.
July 30, 2010 11:18 PM
Consumers' hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released recently.
July 30, 2010 11:12 PM
Despite pressure from the American Association of Advertising Agencies and the Association of National Advertisers to reverse its decision to replace live-only ratings with live-plus-same-day, Nielsen is so far holding firm.
July 30, 2010 11:12 PM
Brand protection company adds Nielsen's vice chair to board of directors
July 30, 2010 11:13 PM
The Nielsen Co. has joined forces with the Westminster, CO-based direct marketing firm DataLogix.
July 30, 2010 11:13 PM
Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year exploring the effectiveness of advertising on the popular online social network.
July 30, 2010 11:11 PM
Natural Marketing Institute Lifestyles of Health and Sustainability consumer segmentation model integrated into Bases.
July 30, 2010 11:12 PM
U.S. confidence grows 4 index points marking its first increase since 2007.
July 30, 2010 11:13 PM
Their usage rate far outpaces that of general online population.
July 30, 2010 11:10 PM
Consumers shifting away from online holiday shopping, but opportunities remain
July 30, 2010 11:12 PM
Critical mass of gamers on next-generation consoles presents opportunity for marketers.
July 30, 2010 11:10 PM
Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen.
July 30, 2010 11:10 PM
With a poor economy, budget cuts and downsizing on everyone’s mind, marketing one's business via the Internet is an important activity that's been getting lost in the shuffle neglected.
July 30, 2010 11:14 PM
Ad spending is down, but some brands do manage to buck the trend.
July 30, 2010 11:12 PM
Remaking the account review process
July 30, 2010 11:18 PM
Nodus Technologies, a business process automation solution provider, has announced the general availability of CRM Charge 4.0 for Microsoft Dynamics CRM.
July 30, 2010 11:18 PM
Nomadesk, a developer of on-demand file sharing software, has announced several new service enhancements to its online dashboard.
July 30, 2010 11:12 PM
Department stores feel the pinch as consumers continue to seek discounts.
July 30, 2010 11:15 PM
"Marketing Research & Planning," the first module of the National Systems Contractors Association's (NSCA) Power Marketing Toolkit, is now available.
July 30, 2010 11:16 PM
Confused about this whole social media thing? Well, worry no more. New York interactive shop 360i is here to help.
July 30, 2010 11:18 PM
Corporate Suites Business Centers, a provider of turn-key office space in New York City, has launched a new virtual office service.
July 30, 2010 11:13 PM
Twitter and Facebook presence has already helped boost traffic to organization's core Web site.
July 30, 2010 11:18 PM
Oco, an SaaS provider of business intelligence and analytics solutions, has announced the release of its Customer & Sales Management Analytics offering.
July 30, 2010 11:13 PM
Part 1 of a Two-Part Series