January 28, 2014 03:51 PM
Consumer marketers have taken the lead designing websites with the mobile experience in mind, but B2B companies would be wise to follow suit, says Matt Heinz, president of Seattle-based Heinz Marketing (HeinzMarketing.com).
January 28, 2014 04:48 PM
Employee engagement — it’s often iterated, but rarely initiated. Review any organization that has earned a “best place to work” designation and you’ll discover a common thread: employees who are highly engaged.
January 28, 2014 03:53 PM
Becoming a new sales manager is similar in key respects to becoming a new parent, says Laney Pilpel, director of customer success at AG Salesworks (AGSalesWorks.com), a B2B teleprospecting and marketing services firm. (Laney was eight months pregnant with her first child, a boy, when she blogged about these similarities in December.)
January 28, 2014 04:36 PM
The great thing about your existing customers is that they can bring you more customers. “Happy customers have the power to influence your potential customers,” says Maureen McCabe, head of McCabe Marketing, a small-business marketing consultant based in Toronto.
January 28, 2014 05:25 PM
Regular readers of Sales & Marketing Management know that we’re big fans of the “Corner Office” column in the New York Times. Adam Bryant interviews CEOs, corporate presidents and other business leaders on their leadership style, lessons learned on the way up and other insights.
January 28, 2014 04:02 PM
“He who thinks he leads, but has no followers, is only taking a walk,” state John C. Maxwell and Steven R. Covey in “The 21 Irrefutable Laws of Leadership.”
Dan Rockwell, who blogs under the nickname “Leadership Freak” (leadershipfreak.wordpress.com) recalls mentoring a young leader who was recognized for his work.
“Why did you receive this award?” Rockwell asked.
“I have no idea,” was the reply.
“Go find the reason,” Rockwell said.
January 28, 2014 05:01 PM
Someone or some team in your organization needs to own the content initiative or it may be doomed to fail before it even starts. Existing titles include chief content officer (CCO), content marketing director, vice president of content strategy or, most common, the content marketing manager (CMM).
January 28, 2014 04:43 PM
Six out of 10 companies offer travel rewards to top performers and nine out of 10 conduct offsite business meetings. Since the economic collapse of 2008, interest in combining business meetings with incentive group travel programs has accelerated.
January 28, 2014 05:12 PM
According to a report from CEB (formerly known as the Corporate Executive Board), $118 billion was loaded on gift cards last year, an increase of nearly 8 percent over 2012. That means that U.S. consumption of gift cards exceeds the GDP of 136 countries.
January 28, 2014 03:43 PM
For B2B marketers, reducing website bounce rates may be the equivalent of a new year’s resolution to lose weight.
January 28, 2014 04:04 PM
Sometimes the best way to close a deal is to close your mouth.
January 28, 2014 04:41 PM
Increased optimism in the overall economy is expected to have a positive impact on companies’ ability to plan and implement incentive travel programs in 2014, according to the latest Pulse Survey conducted by the Incentive Research Foundation (TheIRF.org).
January 28, 2014 04:00 PM
If you have a teen-ager in the house, they’ve probably told you that Facebook is the new Myspace.
The exodus of millions of teens from Facebook since 2011 has coincided with the social networking site’s emergence as fertile ground for B2B marketers to generate leads and establish potentially beneficial profes-sional relationships, says Mark Lerner of Oktopost, a B2B content marketing management provider.
January 28, 2014 04:55 PM
It goes by many names: custom publishing, custom media, private media, branded content, brand journalism and inbound marketing to name a few. Joe Pulizzi, founder of the Content Marketing Institute, defines it this way:
January 28, 2014 03:58 PM
Salespeople ignore this rule on a regular basis, says Joe McGonigal, co-founder of SCC Partners, a coaching and consulting firm. They start with the product. They talk to anyone who will listen about features, benefits and ROIs, and then they wonder why they have so many stalled sales or missed opportunities.
January 28, 2014 03:54 PM
Kathy Caprino, a contributor to Forbes.com, recently spoke with Tim Elmore, founder and president of Growing Leaders (growingleaders.com) about parenting behaviors that prevent children from growing into leaders. Some of the same mistakes may be made by managers when guiding their teams.
January 28, 2014 05:23 PM
An assortment of new incentive ideas and marketing tools from our advertisers
“Innovation” is a word that gets tossed around a lot in business circles these days. For better or worse, there are numerous ways to define it and limited ways to measure it. Without question, we are in an era of heightened innovation. Your team members who embrace it should be rewarded. The non-cash recognition ideas from our business partners featured here are a great place to start.
January 28, 2014 04:50 PM
In the middle of Jim Dougherty’s first week as CEO of Intralinks, a company that provides secure Web-based electronic deal rooms, one of the company’s original investors called. “So, what’s your plan?” he asked. Dougherty told him he needed to spend a few weeks learning.
January 28, 2014 05:03 PM
Two methods work the best when it comes to getting buy-in for new content marketing projects or additional budget.
January 28, 2014 04:59 PM
One of the most compelling benefits of content marketing is the flexibility it provides organizations to connect with audiences in a variety of different ways. There’s no shortage of content formats to choose from depending on your needs: blog posts, webinars, social shares, eBooks, infographics, podcasts — the list goes on and on.
January 27, 2014 12:00 AM
B2B buyer behavior has changed dramatically, yet many sales managers are struggling to make sure their reps got the memo. With basic product and services information readily available on the Web, buyers invite reps in for a sales meeting because they want more. They’re looking for a partner in solving their business need – a partner with market context on best practices, trends, competitors, compliance, risk and other information that can help them frame the best path to a solution for their own business.
January 24, 2014 12:00 AM
Unlike the typical finance department, where the staff has the same educational and training focus, a sales department is often comprised of a variety of people. They completed varying amounts of higher education, worked in different industries or might have switched to sales after an earlier career path.
January 21, 2014 12:00 AM
I talk about 20 core leadership secrets in my executive coaching, speaking and writing. But if someone asked me to name only one that can make an immediate impact, I would pick the behaviors to counter setbacks.
January 20, 2014 07:54 AM
It is tougher than ever for sales teams to cut through the clutter and differentiate with prospects. But who can blame them? Sales teams can’t find the right resources, so they spend less time selling than hunting for resources, which means lost opportunities - leading to overall poor sales performance. The facts regarding the buying environment and sales execution are startling:
January 17, 2014 06:21 AM
2013 was one eventful year, indeed, and what with markets and businesses going on a 350-degree change of face, it has been noted that there will be still more changes coming up your sleeve. The world of business just might not be the same. It is essential that we stick to the basics though. The root from where the whole story of a business begins ultimately never changes.