January 28, 2014 04:59 PM
One of the most compelling benefits of content marketing is the flexibility it provides organizations to connect with audiences in a variety of different ways. There’s no shortage of content formats to choose from depending on your needs: blog posts, webinars, social shares, eBooks, infographics, podcasts — the list goes on and on.
January 27, 2014 12:00 AM
B2B buyer behavior has changed dramatically, yet many sales managers are struggling to make sure their reps got the memo. With basic product and services information readily available on the Web, buyers invite reps in for a sales meeting because they want more. They’re looking for a partner in solving their business need – a partner with market context on best practices, trends, competitors, compliance, risk and other information that can help them frame the best path to a solution for their own business.
January 24, 2014 12:00 AM
Unlike the typical finance department, where the staff has the same educational and training focus, a sales department is often comprised of a variety of people. They completed varying amounts of higher education, worked in different industries or might have switched to sales after an earlier career path.
January 21, 2014 12:00 AM
I talk about 20 core leadership secrets in my executive coaching, speaking and writing. But if someone asked me to name only one that can make an immediate impact, I would pick the behaviors to counter setbacks.
January 20, 2014 07:54 AM
It is tougher than ever for sales teams to cut through the clutter and differentiate with prospects. But who can blame them? Sales teams can’t find the right resources, so they spend less time selling than hunting for resources, which means lost opportunities - leading to overall poor sales performance. The facts regarding the buying environment and sales execution are startling:
January 17, 2014 06:21 AM
2013 was one eventful year, indeed, and what with markets and businesses going on a 350-degree change of face, it has been noted that there will be still more changes coming up your sleeve. The world of business just might not be the same. It is essential that we stick to the basics though. The root from where the whole story of a business begins ultimately never changes.
January 13, 2014 06:00 AM
One of the fundamental differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing is the consumer’s far greater susceptibility to mass marketing.
January 10, 2014 12:00 AM
One of the key characteristics among salespeople is their inherent competitive drive. Just as professional athletes strive to win championships, sales reps strive to hit their quotas. Sales is a game that sales reps are out to win, and generating healthy competition is a critical aspect of sales management.
January 6, 2014 12:00 AM
Many of you may have heard of Dale Carnegie’s ever-famous “How to Win Friends and Influence People,”a collection of rock-solid, tried-and-true life and business advice that has helped thousands of people become successful in their personal and professional lives. For years, it has been touted as the best resource for salespeople to grow their careers – but there’s so much more out there.
January 3, 2014 12:00 AM
What’s the best way to get in the door of a top prospect?
This question has to rank among the top five most commonly asked questions from business development professionals. It’s asked in a variety of ways including:
How do I get past the gatekeeper?
How do I get to the decision maker
How do I get a face-to-face meeting with the right person?
No matter how the question is asked, the answer is always the same: If you want to get in the door, you need to give the prospect a reason to open it.
January 2, 2014 12:00 AM
Starting at an early age, the accepted standard, both of teaching and learning, focuses on what to think. In some cases, this approach proves sufficient and even appropriate. But it can fail spectacularly in the complex environments of today’s business world. In these complex systems, learning how to think – how the pieces fit together – is as important as (or more important than) the pieces themselves.
December 31, 2013 12:00 AM
At the end of the year, you have two options – you can look back at what you’ve done (accomplishments, as well as mistakes) or you can begin planning for the year ahead. This is a pivotal moment and one that should be accomplished before diving into your holiday feast. To make sure your teams are prepped for the New Year, here are three trends I believe will impact marketing and sales in 2014.
December 23, 2013 12:00 AM
A recent study by the Pew Research Center found that 35 percent of U.S. adults have attempted to self-diagnose their medical problems through online research. It’s natural – the Internet is a vast resource with an abundance of great, free information. That’s why self-diagnosis isn’t limited to personal health. It extends to the business world, too.
December 16, 2013 10:02 PM
When you peel the onion back on why your marketing team is failing you, what you find is that the issues are focused primarily on four categories of marketing content:
December 16, 2013 12:00 AM
Sales professionals serve as your company’s ear to the ground. As your teams interact with customers and prospects, they gain invaluable insights into the dynamics of the marketplace: Where are new opportunities arising? What is the competitive landscape? How confident are they that the deal will close?
December 10, 2013 12:00 AM
December 9, 2013 12:00 AM
The harsh reality of the customer service world is that customer service teams tend to do more harm than good. Research by the authors of “The Effortless Experience” shows that any customer service interaction is four times more likely to drive disloyalty than to drive loyalty.
December 4, 2013 12:00 AM
Sales and marketing professionals often rely heavily on a variety of third parties to help them meet their forecasted revenue targets and other objectives. These independent sales representatives, distributors, resellers and consultants are often a critical and indispensable cog in the indirect sales channels that exist in many industries, particularly with respect to international sales markets.
December 2, 2013 12:00 AM
If it were up to me, we would update school curriculums to include the art of speaking, the skill of writing and the science of how to engage and connect with people. Organizations and companies would have at least one-half of their training budgets devoted to leadership, networking, building relationships and communication. The result would be less stress, more engaged students and employees, and, most importantly, hard, tangible and positive results.
November 28, 2013 12:00 AM
Whether 2013 was a banner year for your sales and marketing organization or one preferably forgotten, it’s winding down. As we look toward 2014, it’s important to plan ahead to sidestep the past mistakes and build upon the triumphs. Mark Donnolo, Managing Partner of SalesGlobe, a sales effectiveness consulting firm, offers the following real-life 2013 bests and worsts.
November 26, 2013 12:00 AM
Tips for Time Management
Managing time can become an ingrained habit that can produce amazing sales results. In order to boost productivity, different methods can help sales teams best manage their time.
November 25, 2013 12:00 AM
This is the golden age of customer service. In a world of commoditization, many companies place an emphasis on customer service as a key means of creating a competitive advantage.
With companies such as online retailer Zappos enjoying exponential growth while touting a founding principle of “delivering happiness,” it’s no wonder that the conventional wisdom in business is that superlative customer service leads directly to loyalty.
November 23, 2013 12:00 AM
Everyone is talking about how salespeople must learn how to deliver insights to their customers, because the Internet has changed how people buy. By the time a customer engages a salesperson, they’re 60 percent of the way through their buying cycle and have done most of their research online. They don’t need more information from a salesperson; what they need is insight into what the information means.
But what is insight? Why is it important? And how do you deliver it?
November 18, 2013 12:00 AM
I spend a lot of time doing post-mortems on failed sales training initiatives. On one hand, it’s always upsetting to see a company waste its time and money. On the other, companies that experience failure are looking for answers, and that’s a positive thing. Here are some predominant reasons why sales training fails. And yes, it’s a long list.
November 15, 2013 12:00 AM