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July 31, 2010 12:14 AM
Join Sales & Marketing Management magazine for this interactive Web Seminar and hear from industry experts why it's critical to continue to invest in evolving technology.
July 31, 2010 12:16 AM
According to a new report, North American companies will increasingly begin to outsource technology and business processes in a bid to cut costs and focus on core skills.
July 31, 2010 12:11 AM
At the strategic level, recession calls for more than a generic knee-jerk reflex of cutting on marketing budgets and cutting down on brand promotion. It calls for a systemic review and drill down approach in formulating a marketing strategy.
July 31, 2010 12:13 AM
Two-dimensional funnels shown from a side view suggest you can identify a linear series of steps leading up to a sale. Instead, we need to view the funnel as if we are standing in front of the mouth and peering inside. Then we can see that each of the steps drawn on the funnel now appear as concentric rings, each of which represents a certain degree of engagement based on the level of effort required by the prospect.
July 31, 2010 12:14 AM
Latest Blanchard corporate survey finds companies expecting recovery by end of year.
July 31, 2010 12:20 AM
RedHorse Systems has announced the newest version of its CRM solution.
July 31, 2010 12:20 AM
Redknee, a provider of business-critical billing and charging software and solutions for communications service providers, has announced a partnership with Microsoft.
July 31, 2010 12:12 AM
Earning referral business is a fantastic way to grow your business, and the best part is that all of the calls are warm leads.
July 31, 2010 12:15 AM
Promotional Products Association International (PPAI) will host the 2009 PPAI Suppliers' Forum on May 19.
July 31, 2010 12:12 AM
Business centers provide office space to road warriors.
July 31, 2010 12:10 AM
The Web can prove challenging for advertisers, but leading industry figures gathered yesterday to say how they would change that dynamic instead chose to focus on how advertising needs to change.
July 31, 2010 12:13 AM
Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships.
July 31, 2010 12:18 AM
Relevant Searches, a search engine marketing firm, has announced new SEO services intended to improve end-user experience and put marketers in control of organic search listings.
July 31, 2010 12:13 AM
Over the past few years, there has been a dramatic increase in the demand for exhibit rentals. One of the primary drivers behind this evolution has been the need for exhibitors to reduce their trade show spending without jeopardizing impact.
July 31, 2010 12:13 AM
A new survey offers some intriguing insights.
July 31, 2010 12:13 AM
When it comes to effective Web ads, integration is more powerful than "in your face," at least according to a new report issued by digital marketing researched Dynamic Logic.
July 31, 2010 12:14 AM
Study shows how the economy and PhRMA Code has impacted the $18 billion promotional product industry.
July 31, 2010 12:16 AM
Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company.
July 31, 2010 12:13 AM
Clicking on an online display ad isn't the only way of responding to it, emphasizes a new iProspect report on a survey of Internet users.
July 31, 2010 12:16 AM
Rod Kautz, a former Rite Aid executive, has established a new company, Retailer Insight.
July 31, 2010 12:14 AM
Women, Gen Y display highest engagement; overall enrollment grows by 19 percent
July 31, 2010 12:10 AM
Static sales expected to continue through holidays.
July 31, 2010 12:10 AM
Retail sales saw a boost in September, increasing 0.5 percent over August sales.
July 31, 2010 12:10 AM
Department stores and grocery stores posted gains, but long-term outlook remains unclear
July 31, 2010 12:18 AM
The Grocery Manufacturers Association (GMA) recently released a white paper that identified more than 30 business benefits that grow specifically from using retailer-direct data in business planning and forecasting.