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July 30, 2010 11:14 PM
Join Sales & Marketing Management magazine for this interactive Web Seminar and hear from industry experts why it's critical to continue to invest in evolving technology.
July 30, 2010 11:16 PM
According to a new report, North American companies will increasingly begin to outsource technology and business processes in a bid to cut costs and focus on core skills.
July 30, 2010 11:11 PM
At the strategic level, recession calls for more than a generic knee-jerk reflex of cutting on marketing budgets and cutting down on brand promotion. It calls for a systemic review and drill down approach in formulating a marketing strategy.
July 30, 2010 11:13 PM
Two-dimensional funnels shown from a side view suggest you can identify a linear series of steps leading up to a sale. Instead, we need to view the funnel as if we are standing in front of the mouth and peering inside. Then we can see that each of the steps drawn on the funnel now appear as concentric rings, each of which represents a certain degree of engagement based on the level of effort required by the prospect.
July 30, 2010 11:14 PM
Latest Blanchard corporate survey finds companies expecting recovery by end of year.
July 30, 2010 11:20 PM
RedHorse Systems has announced the newest version of its CRM solution.
July 30, 2010 11:20 PM
Redknee, a provider of business-critical billing and charging software and solutions for communications service providers, has announced a partnership with Microsoft.
July 30, 2010 11:12 PM
Earning referral business is a fantastic way to grow your business, and the best part is that all of the calls are warm leads.
July 30, 2010 11:15 PM
Promotional Products Association International (PPAI) will host the 2009 PPAI Suppliers' Forum on May 19.
July 30, 2010 11:12 PM
Business centers provide office space to road warriors.
July 30, 2010 11:10 PM
The Web can prove challenging for advertisers, but leading industry figures gathered yesterday to say how they would change that dynamic instead chose to focus on how advertising needs to change.
July 30, 2010 11:13 PM
Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships.
July 30, 2010 11:18 PM
Relevant Searches, a search engine marketing firm, has announced new SEO services intended to improve end-user experience and put marketers in control of organic search listings.
July 30, 2010 11:13 PM
Over the past few years, there has been a dramatic increase in the demand for exhibit rentals. One of the primary drivers behind this evolution has been the need for exhibitors to reduce their trade show spending without jeopardizing impact.
July 30, 2010 11:13 PM
A new survey offers some intriguing insights.
July 30, 2010 11:13 PM
When it comes to effective Web ads, integration is more powerful than "in your face," at least according to a new report issued by digital marketing researched Dynamic Logic.
July 30, 2010 11:14 PM
Study shows how the economy and PhRMA Code has impacted the $18 billion promotional product industry.
July 30, 2010 11:16 PM
Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company.
July 30, 2010 11:13 PM
Clicking on an online display ad isn't the only way of responding to it, emphasizes a new iProspect report on a survey of Internet users.
July 30, 2010 11:16 PM
Rod Kautz, a former Rite Aid executive, has established a new company, Retailer Insight.
July 30, 2010 11:14 PM
Women, Gen Y display highest engagement; overall enrollment grows by 19 percent
July 30, 2010 11:10 PM
Static sales expected to continue through holidays.
July 30, 2010 11:10 PM
Retail sales saw a boost in September, increasing 0.5 percent over August sales.
July 30, 2010 11:10 PM
Department stores and grocery stores posted gains, but long-term outlook remains unclear
July 30, 2010 11:18 PM
The Grocery Manufacturers Association (GMA) recently released a white paper that identified more than 30 business benefits that grow specifically from using retailer-direct data in business planning and forecasting.