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July 31, 2010 12:14 AM
Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies.
July 31, 2010 12:10 AM
Less staff and resources, same expectations require creative solutions.
July 31, 2010 12:13 AM
At this stage of the game, odds are good you're at least somewhat familiar with Twitter. More nebulous, perhaps, is how you can effectively use the popular microblogging service to generate sales and reach customers.
July 31, 2010 12:13 AM
Maximize lead generation dollars and sales resources by implementing technology that allows you to gain insight on lead movement and sales readiness.
July 31, 2010 12:15 AM
Siemens has announced the availability of new OpenScale Operate service packages to help organizations manage their communications infrastructure.
July 31, 2010 12:13 AM
The Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.
July 31, 2010 12:12 AM
When you use signage, you employ one of the best workers you will ever hire. This silent salesperson stands ready at all times, personally greets every customer, never takes a break, works free and most importantly, motivates customers to buy.
July 31, 2010 12:18 AM
FreeConferenceCall.com has announced additional features to its SimpleBlast voice messaging service, which launched earlier this year.
July 31, 2010 12:10 AM
The sad truth is, the ability of most companies today to consistently earn new customers is about as rare as a perfect storm.
July 31, 2010 12:13 AM
This is no time for business as usual! To keep the customer and win the sale, the marketer has to outmaneuver the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead of the competition's?
July 31, 2010 12:10 AM
In just a few years, video has taken the internet landscape by storm, changing the way users think about and consume online content.
July 31, 2010 12:18 AM
Cozmix, a sales force strategy consultancy and software development company, has announced the beta release of SizeMix, a point-and-click sales force sizing and resource optimization software solution.
July 31, 2010 12:16 AM
kycore has announced the debut of its mDAR technology, enabling certain smartphones to function as 2D barcode scanners.
July 31, 2010 12:18 AM
SlideRocket has announced the release of its namesake presentation platform's Sales & Marketing Edition.
July 31, 2010 12:18 AM
Slipstream, a global B2B marketing services organization, has opened a U.S. office in Santa Clara, CA.
July 31, 2010 12:14 AM
Employee gifting takes a hit as customer gift budgets remain steady.
July 31, 2010 12:13 AM
They struggle to stay upbeat and keep their eyes on the prize.
July 31, 2010 12:13 AM
Effective networking is your number one marketing tool. Creating mutually beneficial relationships where you can help each other, share information, exchange best practices, and identify new opportunities is an important end point of the endeavor. So why is it that so many people struggle with finding ways to network?
July 31, 2010 12:13 AM
Take action to stand out above the competition and get employed.
July 31, 2010 12:11 AM
The ultimate success of a first line supervisor is whether his or her direct reports are successful. Surprisingly, total sales are a misleading statistic to judge managerial success. Instead, the number of representatives reaching and exceeding goal is a better measure of supervisory skills. While a single number for overall sales results is necessary, a separate measure of sales representative performance precludes hiding the poor performers.
July 31, 2010 12:11 AM
A recent survey of sales executives at more than 200 companies, conducted at the close of the first quarter, revealed continued concern about sales prospects in 2009. At the end of the first quarter, only 29 percent of the reporting companies are reaching their year-to-date sales objectives, and only 59 percent expect to reach the annual goal by the end of the year. The suggested actions will help in navigating the uncertainty.
July 31, 2010 12:11 AM
Sales force transformation is one of the most popular initiatives among leading sales organizations. It offers the promise of improved performance, better productivity, and lower costs. In some quarters, senior management expects the VP of sales to lead an inspiring sales force transformation effort. Of course, as most sales leaders know, the downside to such efforts is they can cause field distraction, excessive expenditures, and a failed implementation.
July 31, 2010 12:13 AM
Companies that successfully weather turbulent times typically don't allow their sales strategies to remain constant. They tweak, modify, or even do a major overhaul if the competitive landscape and customer needs and buying behaviors change. The trick is knowing how much change is needed, what needs to change, and when to implement.
July 31, 2010 12:13 AM
In spite of its critical importance, pre-call planning is a relatively simple endeavor.
July 31, 2010 12:11 AM
The uncertainty of 2009 creates a compounding problem for sales executives. Are the quotas too hard? Are they too easy?