LinkedIn  Twitter  YouTube  Facebook

Articles

July 31, 2010 12:15 AM
Sandler Training globally expands into seven new regions.
July 31, 2010 12:12 AM
SAP's Business Suite software has been made available for the first time to mobile devices.
July 31, 2010 12:10 AM
$50 mil. deal thrusts low-profile Boston-based marketing firm into global agency space.
July 31, 2010 12:18 AM
scanR has partnered with Adobe on the latter's new mobile application for select BlackBerry smartphones and the iPhone 3GS.
July 31, 2010 12:16 AM
Schubert Communications has launched Web Metrix+, an online lead-tracking system enabling B2B companies to quantify and qualify sales prospects.
July 31, 2010 12:16 AM
SDL Tridion has announced the launch of SDL Tridion 2009, an online marketing suite providing an end-to-end solution for customer engagement.
July 31, 2010 12:12 AM
Marketers use a dizzying array of acronyms to describe the online advertising tactics they integrate into their marketing plans. And while search engine marketing (SEM) programs—including search engine optimization (SEO) and pay-per-click advertising (PPC)—require diligent tracking, measurement, and ongoing improvements, the results they yield contribute another important three-letter word to your business: ROI.
July 31, 2010 12:10 AM
New Google ad chief points to untapped potential.
July 31, 2010 12:12 AM
As consumers evolve how they navigate the Web, they are driving a paradigm shift in how marketers utilize their online advertising budgets.
July 31, 2010 12:12 AM
It is amazing how many excuses can be found for a lack of success in the selling process. Some would say no one is buying financial products in a down market. Others would opine that those prospective customers who might buy financial products are fearful of putting their money in a financial institution. In reality, many of the problems emanate from a lack of market discipline.
July 31, 2010 12:14 AM
Using social networks 24/7 to grow your business.
July 31, 2010 12:12 AM
Lucrative though it may be, selling into India has the potential to be a perplexing, frustrating endeavor for a first-time visitor to the country. Never fear: By avoiding five pitfalls, you can significantly increase the likelihood your experience will be a positive one.
July 31, 2010 12:13 AM
Three basics that serve as the code for selling to executives: Understand their motivation. Get in the game. Right message, right audience.
July 31, 2010 12:13 AM
Part 2 of SMM's coverage of the new book "Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A. C. Read and Stephen J. Bistritz Ed.D. (McGraw Hill, 2010), the result of a worldwide study of executive buying behavior over 10 years.
July 31, 2010 12:16 AM
Sentry Data Systems has announced the inclusion of its Mobile Manager wireless scanning device as part of its hospital pharmacy management application, Sentinel RCM.
July 31, 2010 12:12 AM
Girisha Chandraraj, vice president of marketing for BroderBros. Co., offers the following five tips for differentiating yourself accordingly
July 31, 2010 12:11 AM
According to the Harvard Business Review, 91 percent of small businesses do absolutely nothing to retain their existing clients. Mailing a monthly newsletter is an excellent step toward client retention—assuming you do it correctly. A successful newsletter is composed of very specific elements. Without them, you might as well be sending your clients a comic book.
July 31, 2010 12:12 AM
You already know brand loyalty affects the bottom line, but did you know a stale brand can also influence it? Markets change. Priorities change. Fads come and go. Periodically re-evaluating your brand's relevance and perception in the marketplace gives you the opportunity to recommit to its core values, ensuring your brand is delivering on its promise.
July 31, 2010 12:12 AM
"Ask and ye shall receive." How many times have you heard that? But how many times have you actually used this fundamental truth in your daily routine?
July 31, 2010 12:13 AM
Bad customer service isn't limited to the medical profession, car dealers, airlines, hotels, and restaurants. Any industry is prone to it, but by avoiding these seven common blunders, you'll ensure your organization's reputation stays pristine.
July 31, 2010 12:14 AM
Remote conferencing is fast becoming a new alternative that allows shareholders more options.
July 31, 2010 12:16 AM
SharePoint Solutions, a provider of Microsoft SharePoint add-on software, has announced the availability of new extensions for the SharePoint Data Zoom Web Part.
July 31, 2010 12:20 AM
Sharp has announced a new suite of 3D DLP BrilliantColor professional projectors, all of which offer 3D projection from a single projector.
July 31, 2010 12:16 AM
What do shoppers want and why do they pick certain brands over others?
July 31, 2010 12:14 AM
Packaged Facts: Sales to reach $38 billion as food and beverage categories top market share.