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July 30, 2010 11:14 PM
Salesforce CRM named "Best CRM Suite" in enterprise category.
July 30, 2010 11:20 PM
SalesFUSION has announced the launch of SocialFUSION360, a new solution designed to support a B2B marketer's social media marketing efforts.
July 30, 2010 11:18 PM
SalesFUSION, makers of the SalesFUSION 360 integrated sales and marketing demand generation platform, has signed a partnership agreement with Massey Consulting, a North Carolina-based consulting and systems integration firm and a Microsoft Gold Certified Partner.
July 30, 2010 11:20 PM
DMC Software and Vocal have jointly developed an SMS platform for SalesLogix.
July 30, 2010 11:20 PM
SalesNexus has announced a CRM Affiliate Program for online marketers and CRM and IT consultants.
July 30, 2010 11:13 PM
Because nothing happens until somebody sells something. Excerpt from "Pink Slip PROOF" by Paul J. Meyer.
July 30, 2010 11:13 PM
Excerpt from "5 Skills of Master Salespeople" by Michael D. Maginn (Singularity Group, 2009)
July 30, 2010 11:15 PM
Sandler Training globally expands into seven new regions.
July 30, 2010 11:12 PM
SAP's Business Suite software has been made available for the first time to mobile devices.
July 30, 2010 11:10 PM
$50 mil. deal thrusts low-profile Boston-based marketing firm into global agency space.
July 30, 2010 11:18 PM
scanR has partnered with Adobe on the latter's new mobile application for select BlackBerry smartphones and the iPhone 3GS.
July 30, 2010 11:16 PM
Schubert Communications has launched Web Metrix+, an online lead-tracking system enabling B2B companies to quantify and qualify sales prospects.
July 30, 2010 11:16 PM
SDL Tridion has announced the launch of SDL Tridion 2009, an online marketing suite providing an end-to-end solution for customer engagement.
July 30, 2010 11:12 PM
Marketers use a dizzying array of acronyms to describe the online advertising tactics they integrate into their marketing plans. And while search engine marketing (SEM) programs—including search engine optimization (SEO) and pay-per-click advertising (PPC)—require diligent tracking, measurement, and ongoing improvements, the results they yield contribute another important three-letter word to your business: ROI.
July 30, 2010 11:10 PM
New Google ad chief points to untapped potential.
July 30, 2010 11:12 PM
As consumers evolve how they navigate the Web, they are driving a paradigm shift in how marketers utilize their online advertising budgets.
July 30, 2010 11:12 PM
It is amazing how many excuses can be found for a lack of success in the selling process. Some would say no one is buying financial products in a down market. Others would opine that those prospective customers who might buy financial products are fearful of putting their money in a financial institution. In reality, many of the problems emanate from a lack of market discipline.
July 30, 2010 11:14 PM
Using social networks 24/7 to grow your business.
July 30, 2010 11:12 PM
Lucrative though it may be, selling into India has the potential to be a perplexing, frustrating endeavor for a first-time visitor to the country. Never fear: By avoiding five pitfalls, you can significantly increase the likelihood your experience will be a positive one.
July 30, 2010 11:13 PM
Three basics that serve as the code for selling to executives: Understand their motivation. Get in the game. Right message, right audience.
July 30, 2010 11:13 PM
Part 2 of SMM's coverage of the new book "Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A. C. Read and Stephen J. Bistritz Ed.D. (McGraw Hill, 2010), the result of a worldwide study of executive buying behavior over 10 years.
July 30, 2010 11:16 PM
Sentry Data Systems has announced the inclusion of its Mobile Manager wireless scanning device as part of its hospital pharmacy management application, Sentinel RCM.
July 30, 2010 11:12 PM
Girisha Chandraraj, vice president of marketing for BroderBros. Co., offers the following five tips for differentiating yourself accordingly
July 30, 2010 11:11 PM
According to the Harvard Business Review, 91 percent of small businesses do absolutely nothing to retain their existing clients. Mailing a monthly newsletter is an excellent step toward client retention—assuming you do it correctly. A successful newsletter is composed of very specific elements. Without them, you might as well be sending your clients a comic book.
July 30, 2010 11:12 PM
You already know brand loyalty affects the bottom line, but did you know a stale brand can also influence it? Markets change. Priorities change. Fads come and go. Periodically re-evaluating your brand's relevance and perception in the marketplace gives you the opportunity to recommit to its core values, ensuring your brand is delivering on its promise.