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July 30, 2010 11:12 PM
Lucrative though it may be, selling into India has the potential to be a perplexing, frustrating endeavor for a first-time visitor to the country. Never fear: By avoiding five pitfalls, you can significantly increase the likelihood your experience will be a positive one.
July 30, 2010 11:13 PM
Three basics that serve as the code for selling to executives: Understand their motivation. Get in the game. Right message, right audience.
July 30, 2010 11:13 PM
Part 2 of SMM's coverage of the new book "Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A. C. Read and Stephen J. Bistritz Ed.D. (McGraw Hill, 2010), the result of a worldwide study of executive buying behavior over 10 years.
July 30, 2010 11:16 PM
Sentry Data Systems has announced the inclusion of its Mobile Manager wireless scanning device as part of its hospital pharmacy management application, Sentinel RCM.
July 30, 2010 11:12 PM
Girisha Chandraraj, vice president of marketing for BroderBros. Co., offers the following five tips for differentiating yourself accordingly
July 30, 2010 11:11 PM
According to the Harvard Business Review, 91 percent of small businesses do absolutely nothing to retain their existing clients. Mailing a monthly newsletter is an excellent step toward client retention—assuming you do it correctly. A successful newsletter is composed of very specific elements. Without them, you might as well be sending your clients a comic book.
July 30, 2010 11:12 PM
You already know brand loyalty affects the bottom line, but did you know a stale brand can also influence it? Markets change. Priorities change. Fads come and go. Periodically re-evaluating your brand's relevance and perception in the marketplace gives you the opportunity to recommit to its core values, ensuring your brand is delivering on its promise.
July 30, 2010 11:12 PM
"Ask and ye shall receive." How many times have you heard that? But how many times have you actually used this fundamental truth in your daily routine?
July 30, 2010 11:13 PM
Bad customer service isn't limited to the medical profession, car dealers, airlines, hotels, and restaurants. Any industry is prone to it, but by avoiding these seven common blunders, you'll ensure your organization's reputation stays pristine.
July 30, 2010 11:14 PM
Remote conferencing is fast becoming a new alternative that allows shareholders more options.
July 30, 2010 11:16 PM
SharePoint Solutions, a provider of Microsoft SharePoint add-on software, has announced the availability of new extensions for the SharePoint Data Zoom Web Part.
July 30, 2010 11:20 PM
Sharp has announced a new suite of 3D DLP BrilliantColor professional projectors, all of which offer 3D projection from a single projector.
July 30, 2010 11:16 PM
What do shoppers want and why do they pick certain brands over others?
July 30, 2010 11:14 PM
Packaged Facts: Sales to reach $38 billion as food and beverage categories top market share.
July 30, 2010 11:10 PM
According to the results of a new poll, the way consumers respond to in-store promotional messages and media is changing. Is your promotion strategy old news?
July 30, 2010 11:18 PM
Research by CPG company Henkel Consumer Goods, Inc. indicates that the demographic traits in common usage by retailers and brand marketers aren't accurate predictors of shopping behavior.
July 30, 2010 11:14 PM
Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies.
July 30, 2010 11:10 PM
Less staff and resources, same expectations require creative solutions.
July 30, 2010 11:13 PM
At this stage of the game, odds are good you're at least somewhat familiar with Twitter. More nebulous, perhaps, is how you can effectively use the popular microblogging service to generate sales and reach customers.
July 30, 2010 11:13 PM
Maximize lead generation dollars and sales resources by implementing technology that allows you to gain insight on lead movement and sales readiness.
July 30, 2010 11:15 PM
Siemens has announced the availability of new OpenScale Operate service packages to help organizations manage their communications infrastructure.
July 30, 2010 11:13 PM
The Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.
July 30, 2010 11:12 PM
When you use signage, you employ one of the best workers you will ever hire. This silent salesperson stands ready at all times, personally greets every customer, never takes a break, works free and most importantly, motivates customers to buy.
July 30, 2010 11:18 PM
FreeConferenceCall.com has announced additional features to its SimpleBlast voice messaging service, which launched earlier this year.
July 30, 2010 11:10 PM
The sad truth is, the ability of most companies today to consistently earn new customers is about as rare as a perfect storm.