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July 30, 2010 11:14 PM
To dramatically increase your marketing results and ROI, I'd suggest a change of scenery. My recommendation: Move from an open market to a closed market, especially with your best customers. The climate is very different.
July 30, 2010 11:11 PM
How well does your company deliver customer experiences?
July 30, 2010 11:14 PM
Marketing is stuck in broadcast mode. Listening to the individual customer does not seem to be a priority. This is unfortunate, and a general waste of time, considering customers would likely be happy to share their preferences with selected marketers—which is probably pretty reliable information, and would save a lot of time and effort on everyone's part.
July 30, 2010 11:14 PM
Customer care is the defining competitive differentiator of the future, beginning right now.
July 30, 2010 11:14 PM
How are customers going to tell the difference between competitors? By distinguishing on the basis of value—how well your product or service actually meets the customer's need. To do so requires that customer care become and be implemented as a strategic product.
July 30, 2010 11:14 PM
Opt-in or opt-out. It's as basic as it gets. Yes or no. Polar opposites. The choice is central to marketing strategy. The question is, do you want your customers to say yes or no?
July 30, 2010 11:14 PM
The question of the moment is, "How do we increase sales and lower our cost today?" The answer is to look to your two greatest levers: database and accountability.
July 30, 2010 11:12 PM
If the most memorable thing about your presentation is how it looks, why even bother presenting? It's time to go out on a ledge and risk it all to make a lasting impression.
July 30, 2010 11:12 PM
Great content isn't enough when you're trying to influence someone. You need to keep their focus.
July 30, 2010 11:12 PM
The greatest truths are the simplest. Often, they touch what we know or believe, but with an economy of words and a clarity that cuts through all the B.S. and makes us realize the wisdom.
July 30, 2010 11:12 PM
When people say, "You need to practice your presentation beforehand," exactly what you should be doing to best prepare yourself may not be so obvious. In this, the first of two installments, we provide you with a few ideas for filling in the blanks.
July 30, 2010 11:12 PM
When people say, "You need to practice your presentation beforehand," exactly what you should be doing to best prepare yourself may not be so obvious. In this, the second of two installments, we provide you with a few ideas for filling in the blanks.
July 30, 2010 11:12 PM
We're all assaulted with misguided or unwanted pitches on a daily basis. Even "do not call" listings don't keep the telemarketers at bay. And there are lots of strategies for dealing with intrusions or long-winded pitches. So how do we make sure we don’t inflict the steamroller selling blues on our own clients and prospects?
July 30, 2010 11:12 PM
Pity the poor Webinar. So much promise and potential, both for presenter and audience…and yet, so many truly horrific results.
July 30, 2010 11:12 PM
If you were in the audience, which would you rather experience: a boring recitation or a compelling conversation? No contest, right? So why do so many people lean toward "boring recitation" in their presentations?
July 30, 2010 11:12 PM
Sometimes a single question makes all the difference.
July 30, 2010 11:12 PM
Could you describe in only two words what your product, service or company is about? It sounds simple, but this is not an easy exercise. The payoff, however, can be tremendous.
July 30, 2010 11:10 PM
How to help generate leads wisely and efficiently.
July 30, 2010 11:10 PM
How to help generate leads wisely and efficiently.
July 30, 2010 11:10 PM
Even with optimism and spending slightly up going into 2010, significant challenges still exist with respect to bringing sales teams up to their full productivity potential. If sales training is to have a real impact on sales performance improvement, a number of obstacles must first be overcome.
July 30, 2010 11:10 PM
There’s real value to be gleaned from other people's insights, especially when they aren't in sales. Quotations bring things out of our own sales-centric worlds and provide us with the potential of seeing things from a truly different perspective. Here are a few favorites.
July 30, 2010 11:10 PM
Sales leaders who believe there is little to no relationship component in their sales approach are often wrong. Conversely, sales leaders who believe that relationships are a significant and critical component to their sales approach often sacrifice the value from other critical factors, such as industry and business knowledge, or competitive selling. Getting the balance right is no easy task.
July 30, 2010 11:10 PM
A lot has been written about how employers look at a job candidate's Facebook or MySpace page, searching for any potential red flags.
July 30, 2010 11:10 PM
Top performers are not determined by DNA, but rather, by practice and perseverance. Indeed, practice is underrated by some who ostensibly wish to achieve mastery.
July 30, 2010 11:10 PM
Leading training firms provide real value to their clients, but none is right for every situation. If you're seeking assistance from a sales training company, make sure you completely understand all of your own requirements and carefully match them against the capabilities of your long list of providers. This all takes time and energy, but now, more than ever, you can't afford to make a mistake.