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July 31, 2010 12:12 AM
While sampling is known to boost short-term sales, a new study shows it may have a long-term effect as well.
July 31, 2010 12:16 AM
A new study from the Incentive Research Foundation finds that many incentive initiatives fall short when it comes to defining and analyzing measures of success.
July 31, 2010 12:12 AM
The rise of the Internet has taken its toll on a number of media and is about to claim its third analog victim: direct mail.
July 31, 2010 12:13 AM
Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online.
July 31, 2010 12:14 AM
Facebook, Myspace users more interested in slower-paced sharing of technology and lifestyle trends
July 31, 2010 12:10 AM
African Americans perceive lowest levels of fairness at work; Hispanics and whites perceive the highest
July 31, 2010 12:13 AM
Most managers seem to recognize, or at least say they recognize, the value of hiring people different from themselves, but nearly 30 percent do not know how to do it effectively.
July 31, 2010 12:10 AM
These days, your sales force needs all the support it can get. And there's only one asset your sales force can leverage that no competitor can…your company's brand.
July 31, 2010 12:18 AM
SugarCRM, a provider of commercial open-source CRM software, has announced the availability of Sugar Community Edition on the Microsoft Web Platform—a Microsoft framework for developing, deploying, and hosting Web applications.
July 31, 2010 12:20 AM
SugarCRM, a provider of open source CRM software, has announced the availability of Sugar 5.5.
July 31, 2010 12:18 AM
SugarCRM has launched CRMStage.com, a tutorial site designed to assist developers, partners, and customers in their efforts to speed up development time.
July 31, 2010 12:15 AM
Sharpcast has launched a public beta of SugarSync.
July 31, 2010 12:14 AM
A mixture of art and science, CMO's are changing with the technological times.
July 31, 2010 12:18 AM
Surado Solutions has announced the summer release of Surado CRM Online—Professional Edition.
July 31, 2010 12:15 AM
Fraud control measures heavily employed to mitigate risk and reduce exposure.
July 31, 2010 12:15 AM
Mobility desire high but adoption lags behind, according to Microsoft survey.
July 31, 2010 12:10 AM
Associates do well telling basic information, but fail to go the extra mile.
July 31, 2010 12:14 AM
Profitability, revenue and jobs expected to improve according to a survey of industry executives.
July 31, 2010 12:14 AM
Affluent Americans are still feeling nervous about the economy, but as a group, they are not quite as worried as they were back in January, finds a new survey released on Tuesday.
July 31, 2010 12:14 AM
CMOs see digital as the medium of choice in this economy, but aren't getting what they want out of it, according to a new survey from Heidrick & Struggles.
July 31, 2010 12:14 AM
With this sector's buying power topping $800 billion, marketers had best take note.
July 31, 2010 12:14 AM
Employees want more healthy options, produce selections
July 31, 2010 12:18 AM
Although companies are worried about the impact of the H1N1 flu, most aren't canceling meetings or events because of it.
July 31, 2010 12:15 AM
In response to the economic downturn, a growing number of business travel managers are turning to procurement strategies in order to save money.
July 31, 2010 12:13 AM
Even America's richest households trimming their spending plans, a new survey shows.