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Articles

July 31, 2010 12:14 AM
A mixture of art and science, CMO's are changing with the technological times.
July 31, 2010 12:18 AM
Surado Solutions has announced the summer release of Surado CRM Online—Professional Edition.
July 31, 2010 12:15 AM
Fraud control measures heavily employed to mitigate risk and reduce exposure.
July 31, 2010 12:15 AM
Mobility desire high but adoption lags behind, according to Microsoft survey.
July 31, 2010 12:10 AM
Associates do well telling basic information, but fail to go the extra mile.
July 31, 2010 12:14 AM
Profitability, revenue and jobs expected to improve according to a survey of industry executives.
July 31, 2010 12:14 AM
Affluent Americans are still feeling nervous about the economy, but as a group, they are not quite as worried as they were back in January, finds a new survey released on Tuesday.
July 31, 2010 12:14 AM
CMOs see digital as the medium of choice in this economy, but aren't getting what they want out of it, according to a new survey from Heidrick & Struggles.
July 31, 2010 12:14 AM
With this sector's buying power topping $800 billion, marketers had best take note.
July 31, 2010 12:14 AM
Employees want more healthy options, produce selections
July 31, 2010 12:18 AM
Although companies are worried about the impact of the H1N1 flu, most aren't canceling meetings or events because of it.
July 31, 2010 12:15 AM
In response to the economic downturn, a growing number of business travel managers are turning to procurement strategies in order to save money.
July 31, 2010 12:13 AM
Even America's richest households trimming their spending plans, a new survey shows.
July 31, 2010 12:18 AM
Discounting lowers luxury perception, expenditures for some.
July 31, 2010 12:12 AM
High-tech mentoring keeps your reps in the driver's seat.
July 31, 2010 12:12 AM
The potential synergies between consumer brands and the music industry have never been more important to explore.
July 31, 2010 12:10 AM
A particularly virulent outbreak of Swine Flu has caused the U.S. State Department to a formal Travel Alert yesterday, recommending that "American citizens avoid all nonessential travel to Mexico." EU officials have issued similar warnings about travel to part of the United States.
July 31, 2010 12:16 AM
A swirl of rhetoric and regulation in Washington is posing challenges to the corporate travel industry—from travel guidelines for companies receiving funds under the Troubled Asset Relief Program to the more recent round of rhetoric regarding travel in the time of swine flu—and have taken center stage in the National Business Travel Association's lobbying efforts.
July 31, 2010 12:16 AM
Synchronica, a provider of mobile e-mail solutions, has launched a push e-mail and synchronization middleware enabling enterprises to connect entry-level devices to corporate networks.
July 31, 2010 12:15 AM
Client collaboration leads to new sales performance management application.
July 31, 2010 12:13 AM
Let's begin with an unwelcome yet unquestionable fact: Sales channels and strategies that worked in the past probably won't work in the future.
July 31, 2010 12:10 AM
In the old days, product was king. Then came the need to get away from features and functionality and talk about "solutions." Many companies today seem to be one step behind in rising to the next challenge: Migrating salespeople from the "department level" or "operations" mindset to the enterprise mentality.
July 31, 2010 12:10 AM
In the old days, product was king. Then came the need to get away from features and functionality and talk about "solutions." Many companies today seem to be one step behind in rising to the next challenge: migrating salespeople from the "department-level" or "operations" mindset to the enterprise mentality.
July 31, 2010 12:10 AM
A public interest group is accusing Target of falsely promoting Silk soymilk as being organic
July 31, 2010 12:10 AM
Public relations has always been an integral part of successful marketing programs, but now it encompasses much more than before. With the prevalence of the Internet, its value has tripled.