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July 31, 2010 12:14 AM
Third Annual MetLife study finds pragmatism is replacing consumerism as the bar stops rising and buyer remorse sets in
July 31, 2010 12:15 AM
Third Annual MetLife study finds pragmatism is replacing consumerism as the bar stops rising and buyer remorse sets in
July 31, 2010 12:13 AM
We all know marketing departments aren't increasing resources, the current economy notwithstanding. In fact, marketers must not only do more with less, but also take on additional responsibilities to help facilitate getting more quality leads to sales.
July 31, 2010 12:10 AM
By improving lead quality and focusing on market, media and offer (M2O), companies can thrive in tough economic times.
July 31, 2010 12:15 AM
Nineteen-month long decline continues as unemployment trends remain steady.
July 31, 2010 12:13 AM
If you're committed to finding new customers or markets, or expanding your market share, then a well-designed customer database is an absolute necessity.
July 31, 2010 12:10 AM
According to one telling study, some 80 percent of senior executives believed they were providing "outstanding customer experiences" to consumers. The dismal truth was, only 8 percent of their customers agreed. How can there be this much of a disconnect between customers and corporations?
July 31, 2010 12:13 AM
When Canon USA, a leader in the imaging and printing business, invented a new technology, it decided to give a beta version of its new product to one of its customers to take it for a spin. The result: The two companies successfully partnered to build the brand strategically.
July 31, 2010 12:13 AM
J.D. Power and Associates' 2009 Credit Card Satisfaction Study, released in September, showed a three-year low in credit card customer satisfaction.
July 31, 2010 12:14 AM
All of the prospects she asked said yes. Even the people that started by saying no, said yes. She's my nine-year-old daughter. Her name is Alex—the most amazing sales person I have ever seen.
July 31, 2010 12:10 AM
As technology continues to advance, marketing and sales professionals can gather more information about their target audiences than ever before. But is personalization infringing on customer privacy?
July 31, 2010 12:13 AM
Here's the situation: A prospect has just walked up to you. Stop right there—what does your face say right then?
July 31, 2010 12:13 AM
What it really takes to be a good sales representative.
July 31, 2010 12:14 AM
The key to a successful plan based on the 4 Ps means starting with a framework from the outset that includes what I like to call "the four Ms": market intelligence, modeling, mix, and measurement.
July 31, 2010 12:14 AM
"I never worry about the future; it comes soon enough."
July 31, 2010 12:13 AM
What's the most effective way in today's economy to increase your margins, close more deals and improve your team's success rates without spending a lot of money in the process?
July 31, 2010 12:13 AM
The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops.
July 31, 2010 12:13 AM
Executives in B2B and manufacturing markets are looking to slash costs to cope with the slumping economy. Having cost-effective PR and marketing campaigns is a significant part of the solution.
July 31, 2010 12:12 AM
What everybody talks about in business today is Microsoft PowerPoint, the medium of choice for presentations, and how to avoid making a visual hindrance of what is supposed to be a visual aid—e.g., how to avoid being guilty of that all-too-common opprobrium: Death by PowerPoint.
July 31, 2010 12:18 AM
If you're in the U.S. and are using a social network like Facebook, MySpace or LinkedIn, chances are you're more affluent and more urban than the average American.
July 31, 2010 12:10 AM
Benjamin Palmer explains why the old rules don't apply.
July 31, 2010 12:10 AM
In light of the mounting challenges of our new millennium, boards must consider the skills needed to grow in tough times, and determine if they have the ones required to navigate successfully.
July 31, 2010 12:14 AM
Americans will be working farther into retirement age than before, according to a new Financial Literacy poll conducted by Princeton Survey Research Associates on behalf of Bankrate, Inc.
July 31, 2010 12:12 AM
Like the endless supply of "fad diets" available to the public, one-size-fits-all moves, like budget freezes and across the board headcount reductions, will immediately shed unwanted pounds. But, in failing to address top-line revenue or institutionalizing new processes for sustainability, they will eventually leave you worse off then before you made them.
July 31, 2010 12:12 AM
American business has undoubtedly belly-flopped into the modern economic era. Looking back, we shouldn't be surprised. We lived beyond our means, saved little and deferred our obligations. Now, we face a changing business climate, possessing fewer tools to manage shifts in demographics, technology and seats of power. In the wake of credit and housing meltdowns, there are business truths—both recent and timeless—that can only be dismissed at our peril.