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July 31, 2010 12:14 AM
Who They Are, How They Work, Why They Matter (Harvard Business School Press, $35)
July 31, 2010 12:14 AM
Here's a decidedly sobering fact to ponder: Chief marketing officers have the shortest tenure of any business executive. And with a recession in full force, marketers now need to prove themselves to the CEO and to the board more than ever before.
July 31, 2010 12:11 AM
Forget jargon. The only way to gain loyal customers is to specifically write for one or more of the buyers that you want to reach.
July 31, 2010 12:12 AM
Many schools—and other organizations—overlook the importance of direct-marketing tactics in Web design and technical development. So here are some strategies to consider when managing the development and day-to-day activity on your Website.
July 31, 2010 12:16 AM
This Technology, a provider of metadata and advertising supply management software for digital television, has announced a partnership with Sigma Systems, a provider of IP service fulfillment solutions.
July 31, 2010 12:14 AM
Every salesperson believes her deal is one she can win, provided she has access to the right resources. But how can a salesperson consistently evaluate all of the deals they are currently pursuing? Using a common language and a structured, repeatable process for analyzing each sales opportunity makes it easier for the salesperson—as well as the entire sales organization—to answer that question.
July 31, 2010 12:14 AM
Why does everyone think the best salesperson is always the best "talker?" In fact, the most successful salespeople I have met were not the best talkers at all. They held a much more valuable selling skill: persuasive questioning.
July 31, 2010 12:18 AM
TIG Global, an interactive marketing agency that specializes in the hospitality and travel industries, has launched a new series of free whitepapers for destination marketing organizations intended to teach them Internet marketing best practices.
July 31, 2010 12:12 AM
Managers at AMC benefit from getting into the giving spirit.
July 31, 2010 12:10 AM
ABSTRACT
July 31, 2010 12:14 AM
Google has signed a license agreement with DVR company TiVo
July 31, 2010 12:12 AM
Advertising spending fell 14.3 percent to $60.87 billion in the first half of 2009.
July 31, 2010 12:10 AM
The numbers are down about 15 percent.
July 31, 2010 12:10 AM
Before you close your business, try picking a specific group of customers as your target. Once you've done that, rebrand yourself to provide what they want, and promote your business where you can find them.
July 31, 2010 12:12 AM
An unforgiving job market presents new rules to live by.
July 31, 2010 12:10 AM
Corporate branding is not a new concept, but in the race to attract and retain talent, workplace strategies around portfolio management, cost efficiency, and human resources are driving a new generation of branded workplaces.
July 31, 2010 12:20 AM
Touchpoint Technologies, a provider of relationship marketing software solutions, has signed an agreement with Chigaboom Media to market and sell its offerings to the SMB market.
July 31, 2010 12:12 AM
During tough economic times, sales professionals feel pressure from every direction—the pressure to work more hours, dial more calls, discover new leads, close more sales, and make more money…and that's if they're lucky enough to still have a job.
July 31, 2010 12:12 AM
We all know there are two basic kinds of sales reps—hunters and farmers. Hunters live to uncover and seize new opportunities, while farmers are better suited to cultivating an existing client base. Both are unquestionably invaluable to a company, but when it comes to surviving in lean times, it's the hunters who get hunted the most.
July 31, 2010 12:10 AM
The launch of IMEX America (America’s Worldwide Exhibition for Incentive Travel, Meetings & Events) was announced Wed. in Las Vegas
July 31, 2010 12:14 AM
Determined to take customer satisfaction to the next level, CompuCredit Corporation launched a five-month customer satisfaction initiative.
July 31, 2010 12:10 AM
It's time to learn how to leverage social networking to transform the way your business operates, and to profit from doing so.
July 31, 2010 12:14 AM
The National Business Travel Association and the U.S. Travel Association recently released studies that measure the return on investment of business travel and indicate how business travel spending can impact revenue generation.
July 31, 2010 12:14 AM
Drops in real spending on accommodations and transportation slow to single digit loss.
July 31, 2010 12:18 AM
In order to emerge from the recession more strong than weak, the meetings industry must focus on delivering high value while maintaining high quality, concludes an annual report from EIBTM.