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July 30, 2010 11:12 PM
Traditionally, Americans have placed business writers on a pedestal. We saw them as the ones who prepped at Yale, consulted Wall Street powerbrokers, and vacationed at Martha's Vineyard. They had access and connections. They were the elites…and we deferred to their wisdom. The Internet has turned that world upside-down.
July 30, 2010 11:12 PM
Sweat and faith—they're the ingredients that separate writers from readers. Talent only takes you so far. So if you're serious about making a name for yourself, take these suggestions to heart.
July 30, 2010 11:12 PM
The hunt for that perfect job is on—but this process seems much harder than it used to be. Not only are you competing for available positions in a tough market, with many other well or more qualifies applicants, but you must make sure that you find the right job for you.
July 30, 2010 11:12 PM
My former boss called me a loser. Not to my face, of course. No, he probably said it to my successor…no different than he did with my predecessor. Like him, I was another cautionary tale.
July 30, 2010 11:12 PM
In leadership, your success sometimes rides on delivering a clear and compelling message. Without that, you're relegated to a punchline. So to craft an unforgettable presentation (of the good kind), take note of these strategies.
July 30, 2010 11:12 PM
Off stage, you may be a peerless closer or Six Sigma black belt. You can probably horse-trade or arm-twist with the best of them. But what happens when all those eyes focus squarely on you? Do you seize the moment…or freeze up and lose your mojo?
July 30, 2010 11:12 PM
In sports, we often revere coaches for their ability to plan and anticipate. Still, many would stumble over themselves if they ever took the field—their mental acuity doesn't translate into physical prowess. Public speaking is no different.
July 30, 2010 11:12 PM
As a manager, the last thing you need is a reputation for being "all talk." You may deliver soaring rhetoric, but it has little lasting impact if your team pegs you as a hypocrite or lightweight.
July 30, 2010 11:12 PM
"Why am I still doing this?" We've all asked this question at work. When a sale falls through or the higher-ups start assigning more busy work, it's natural to start second-guessing. But what if it's more than that?
July 30, 2010 11:12 PM
Someday, you’ll end up selling or managing that "cursed" project. Your plan belonged in the Wharton syllabi, but the execution was better suited to National Lampoon. Every organization has these cautionary tales…but what can be learned from them?
July 30, 2010 11:12 PM
In sales, it's always about time. You're already drained from closing that last deal, and if it's a one-shot, building the relationship isn't a priority. Of course, this transition is generally when complacency seeps in and doubts are sown.
July 30, 2010 11:12 PM
There is a great irony in cold calls: your targets are often as unprepared as the marketer. But, when they are executed correctly, cold calls truly offer a win-win for targets and marketers.
July 30, 2010 11:12 PM
Want to achieve better results in sales? Start with your initial contacts and consider these strategies.
July 30, 2010 11:12 PM
Here are some additional approaches to passify a difficult employees.
July 30, 2010 11:12 PM
If you want to salvage a failed manager/employee relationship, consider these strategies.
July 30, 2010 11:12 PM
Too often, a vacation is a "pick your poison" proposition. You can stay and burn out—or return to a dizzying frenzy. Whether it’s a summer escape or a holiday breather, it can be tough coming back from vacation. To reduce the stress, consider the following…
July 30, 2010 11:12 PM
We leave behind glossy brochures in desperation, hoping they stand out from the other clutter. Believe it or not, your prospects sometimes do scan these materials…right before they toss them. Why? They don’t tell a compelling story. That's why case studies are such a valuable tool. They reveal how you do business, beyond your generic platitudes.
July 30, 2010 11:12 PM
Let's be honest: Prospects will naturally put up barriers when they read a case study. They know it isn't impartial like a trade magazine article, and they assume you're filtering out the negative. How do you overcome readers' resistance…in one or two pages, no less?
July 30, 2010 11:10 PM
Want to increase company profit and growth? Focus your attention on what really matters—the customer.
July 30, 2010 11:16 PM
Why Little Things Make All the Difference (Broadway, $17.95)
July 30, 2010 11:14 PM
When you differentiate yourself with a video that shows the "obvious" (we make a lot of bubble gum) in a fun and visually powerful way, your competitors, meanwhile, are still trying to sell based on stock statements or cliché slogans ("We care about quality," "Our customers are important to us," "We won't be undersold"). You will be seen as cutting-edge, fun, innovative, and personable because of your willingness to put faces behind what you build or serve. Here are some key reasons to create corporate video to market your company.
July 30, 2010 11:14 PM
The Promotion Marketing Association (PMA) announced today the finalists for its REGGIE awards, the highest honor in integrated marketing.
July 30, 2010 11:10 PM
Unlike Grandma's old-fashioned mashed potato recipe, a hearty social media presence does not come with step-by-step instructions tested over time. All the same, it's becoming harder for B2B companies to entirely avoid social media as an ingredient in their marketing mix.
July 30, 2010 11:16 PM
With companies struggling to recruit and retain quality employees in the wake of a hostile economy, many would do well to contemplate a relatively obscure course of action: instituting a sabbatical program.
July 30, 2010 11:10 PM
Just like anyone else contending with a heavy workload, sales professionals like to complete tasks in the most expedient way possible. And in the 21st Century, this often entails shooting off an e-mail to some person or another in place of personal interaction. But when the task in question is a critical sales activity, the expedient route very often leads to a dead end.