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July 30, 2010 11:18 PM
U.S. ad spending fell 15.4% in the first half of 2009, according to data released by The Nielsen Company.
July 30, 2010 11:12 PM
First increase in 14 months, according to ICSC.
July 30, 2010 11:20 PM
In advance of last Thursday's White House Jobs Summit, the U.S. Travel Association (USTA) sent open letters to the president and Congress urging them to utilize travel as a vehicle for job creation, it announced last week.
July 30, 2010 11:15 PM
As part of its Meetings Mean Business public awareness campaign, the U.S. Travel Association has launched a nationwide search for spokespeople that represent the role that travel and hospitality play in the American economy.
July 30, 2010 11:16 PM
Really Simple Systems, a UK-based CRM vendor, has opened an office in Toronto to contend with the US and Canadian market for on-demand simple CRM.
July 30, 2010 11:12 PM
Various studies suggest that anywhere from 25 to 70 percent of consumer packaged goods suppliers' trade promotion spend is ineffective. That means for every billion dollars in revenue, at least $20 million to $50 million is being poorly spent. Those dollars could be better applied to product innovation or other more significant drivers of growth and brand equity.
July 30, 2010 11:14 PM
October jobless rates continue on an upward trend.
July 30, 2010 11:14 PM
But monthly losses slow, employers report plans to reduce lay-offs.
July 30, 2010 11:16 PM
The comapny is using DMS's Dynamic Marketing Center to automate and centralize sales and marketing materials thoroughout its three business segments.
July 30, 2010 11:20 PM
Magellan GPS has released an upgraded version of its RoadMate application for the iPhone.
July 30, 2010 11:16 PM
Trend Micro has released a new edition of its data loss prevention solution, LeakProof 5.0.
July 30, 2010 11:20 PM
UPS has released a new mobile application for BlackBerry devices, enabling users to track and create shipments, calculate shipping rates and time-in-transit, and find the nearest UPS location.
July 30, 2010 11:18 PM
Upshot, a Chicago-based marketing agency, has announced its acquisition of long-time partner Emerge Digital, an interactive agency with Web design, online promotion, social media, mobile phone marketing, and branded interactive game capabilities.
July 30, 2010 11:12 PM
There are numerous ways companies can use public relations techniques to complement their investment in advertising and direct mail. The trick is to be "media savvy" enough to earn valuable coverage in publications your customers and prospects rely on for useful news and perspectives. Journalists get more than 100 story pitches a day—and use only a few. How can your story make the cut?
July 30, 2010 11:13 PM
A primary theme of the high-energy general session on Day Two of the Nielsen Consumer360 conference was encouraging attendees to use the current recession as a learning opportunity, in order to build better relationships with consumers and/or reinvent business models.
July 30, 2010 11:18 PM
When it comes to grocery-related content, U.S. consumers are turning more to the Web as an information source.
July 30, 2010 11:18 PM
ValueSelling Associates, creator of the ValueSelling Framework, has partnered with Spatial Corporation, a provider of 3D development software components for engineering, design, and manufacturing applications, to bring the former's sales methodology to Spatial's development partners.
July 30, 2010 11:15 PM
Varicent Software has announced an integrated solution with Microsoft Dynamics CRM.
July 30, 2010 11:15 PM
iPhone advertising network and platform provides brands campaign inventory.
July 30, 2010 11:16 PM
Recently, key leaders of the Las Vegas hospitality community gathered to participate in a leadership roundtable to discuss a wide range of issues impacting meetings held at the destination. See what they had to say.
July 30, 2010 11:20 PM
Vendavo, a provider of B2B price management and optimization solutions, has announced the launch of Vendavo University.
July 30, 2010 11:18 PM
Verizon Business has expanded its offerings to include consulting and management services, intended to assist customers integrating identity and access management into their voice and Web self-service solutions.
July 30, 2010 11:16 PM
Verizon has launched a redesigned version of its Small Business Center Website, featuring online collaboration tools.
July 30, 2010 11:16 PM
Verizon Business is offering its Web Center service in a voice-only package.
July 30, 2010 11:11 PM
With the ever-increasing use of video in meetings and presentations, here are some basic principles to ensure that your film is successful.