So I was already primed when I was introduced to Mike Genstil, CEO and Founder of VisualizeROI.
Mike’s company has a powerful software app that allows those in a selling role to model the impact of their product and service on their customer’s business and supports a dialog with the customer about that value in an engaging and effective way.
Although the model Mike built with me during an interactive web session was basic, he was delighted to provide us with a much more complex model. We reviewed that model and tested the VisualizeROI application his company built. We like it.
Here’s an example of a Visualizer Mike’s team created for VMware by transforming a complex TCO spreadsheet that was created by a consultant they hired. VMware is using VisualizeROI’s model as part of a competitive marketing campaign. Here it is.
VisualizeROI.com. You might want to check it out.