Cisco Defines Sales Incentives May 15, 2008 Cisco Launches Distributor Rewards Program with RewardStream
RewardStream Inc., a loyalty marketing technology company, recently announce that Cisco Systems has launched its Distributor Rewards Program (DRP) on RewardStream's Lifecycle Marketing Platform (LMP).
Cisco's DRP allocates incentives and rewards directly to sales representatives at the five largest national distributors; Ingram Micro, D&H, Comstor, TechData and ScanSource. The closed-loop measurability of Co-op funding is relatively new to the industry, and those involved report that it required collaboration and joint program administration between the five distributors and Cisco's Program and Partner Managers.
Cisco cites several benefits that will be enjoyed by this new DPR. First, it allows each of the five distributors to control and uniquely define the sales incentives and reward allocations their sales team receives. Second, DRP attaches measurable ROI and directly reward the sales representatives who are the most productive in selling through Cisco products. Third, the program is jointly administered between the distributors and Cisco, with both the parties accessing RewardStream's LMP through an online, self service administrative portal. The result, according to Cisco, is a centralization of program data which both Cisco and the distributor can use to optimize program performance.
"DRP takes the process of allocating partner marketing funds to a whole new level within a channel ecosystem," says Peter Oxley, CEO of RewardStream. "By providing a program personalized to a distributor's own internal sales process, LMP allows a vendor to work closely and collaboratively with each of their valued distributors to maximize return on marketing investment. Our ControlCenter Administrative portal provides a centralized tool for a Distributor's Sales Representatives and Program Administrators, along with Cisco's Channel Account Managers who manage the overall relationship."
The DRP program builds on the success of Cisco's other partner reward programs previously launched on RewardStream's LMP, Cisco's Partner Rewards Program (PRP) and subsequent rollout to the Canadian theater, and Cisco's Company Rewards Program (CRP). All partner reward programs are part of Cisco's larger SMB strategy to maximize business efficiency and improve customer and employee collaboration while at the same time providing channel partners with further resources to foster growth and differentiation.
For more information on the Cisco DRP and other programs run on RewardStream's LMP, visit www.rewardstream.com.
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