A Farther Reach for Travel Markets April 07, 2008 The DMC Network partners with Ovation Global DMC
By Alex Palmer
In the world of destination management, there is strength in numbers. To expand both membership and their respective offerings in the international and domestic markets, the DMC Network and Ovation Global DMC recently announced a partnership. Together, the two consortiums of DMCs will offer services through a network of companies in 60 locations across the U.S., Canada, Europe and the Middle East.
"We were starting to hear from clients that everybody's been to the major metropolitan areas of North America," explains DMC Network's CEO Jim Miller, based in Orlando, Fla. Since the DMC Network includes only North American– based companies, Miller says members would often refer clients looking at international travel to members of Ovation Global, based in Dublin, Ireland. "Now we can say, 'Not only do we recommend someone, we have a partner in Dubai, we have a partner in Europe,' and the referral becomes much more credible."
Both groups bring to the table solid backgrounds in organizing and planning incentive travel events, with the DMC Network's 30 years of operation, and Ovation's 10 years. The new partnership will allow for collaboration on marketing efforts as well as increased leverage in establishing preferred relationships with other vendors and sup- pliers. Miller also notes that there is a sense of camaraderie and compatibility between the two groups that he feels will likely benefit innovation and program planning across the board. "As a cultural exchange there is good compatibility," says Miller. "It's a much farther reach in a world that's a smaller place."
RSS
