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Creative Recognition With TharpeRobbins
September 19, 2008
By Lisa Bakewell
When The Tharpe Company and The Robbins Company merged to create TharpeRobbins in February of 2007, the result was a mega Incentive Program supplier whose client list reads like a Who's Who of American Corporations. Separately, these companies created long-standing reputations as leaders in the areas of customer service, innovation, and flexibility; together, they have become the second largest company in the incentive industry in total sales volume.
With Robbins, Tharpe gained company-owned fine jewelry manufacturing capabilities and an illustrious history. And with Tharpe, Robbins gained access to a wide incentive award selection, ranging from service awards to fine art; electronics; and sports and outdoor merchandise—plus a full-service, one-stop-shopping recognition strategy for its clients—one of the first of its kind.
TharpeRobbins brings creative solutions to current recognition strategies and continues to identify emerging trends. "Most incentive programs of the past were tenure related, years-of-service programs," says Anthony Luciano, senior vice president of Sales and Marketing for TharpeRobbins. "While these are still popular, we're seeing more performance related recognition that addresses things such as safety, health and wellness, sales—and a host of other objectives." To meet the changing needs of these incentive programs, TharpeRobbins continues to offer new solutions to its clients. One such program is Motiv8, an incentive program allowing companies to recognize their employees on a daily basis and promoting employee engagement for simple work-related acts.
TharpeRobbins incentive packages also allow eligible employees to submit their own award choices via Internet, phone or mail. Not only does this strategy make employees feel more important by giving them say in their award choices, but it also frees up the corporate incentive program's administrator from placing each individual order themselves.
Brett Tharpe, president and CEO of TharpeRobbins said, "Today's dynamic workforce reflects great diversity with changing interests. [The merger of Tharpe and Robbins] allows us to bring creative solutions to current recognition strategies while identifying emerging trends. We are able to provide even greater program configuration and corporate personalization in the products we offer, as well as in the presentation of the rewards."
Regarding the merger, Luciano says, "Everything's been going great post merger. We really have no complaints—which I know isn't the norm in situations like this. In fact, we secured the largest single program in our industry [recently]. This new account not only keeps us in the number-two spot, it also makes us the fastest growing company in our industry!"
Two industry leaders—separately known for their innovation and success in the incentive business—joined forces to become one of the largest and most experienced suppliers in the nation. With 243 ful-time employees, including 40 sales people all over the U.S., and a 25-acre campus in Statesville, North Carolina, TharpeRobbins is certainly a company worth emulating.
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