Fresh Look for Fairmont October 22, 2008 New Web site redesign enhances the user experience
By Jeanie Casison
Incentive travel buyers considering any of the properties that are part of the Fairmont Hotels & Resorts portfolio, now have better tools to do their research with the launch of the Fairmont.com redesign. Enhanced navigation, destination itineraries, 360-degree virtual tours, mobile device accessibility, and a new online community site which will debut later this year, are among the bells and whistles of the new Web site.
"We tried to simplify the navigation whenever possible to make it more intuitive. We included a lot more photos and imagery," says David Doucette, executive director of Internet marketing for Fairmont. "Through our online feedback tools, we learned that people wanted to see more visuals of our hotels, so we made sure that the new redesign could accommodate a lot more imagery, flash files and rich media files. We wanted to be more interactive in how we showcase the properties."
The 360-degree virtual tours will be especially useful to incentive travel planners, as will the collection of still images and interactive maps of all Fairmont properties. In addition, Fairmont provides detailed hotel and booking information in Japanese, Spanish, German and French. "Planners will be able to do things more easily, in terms of sharing information, such as the streamlined fact sheets with delegates. The new site design helps them to service their clients more effectively," Doucette says.
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