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Incentive
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Determining ROI: Safe Work Culture
November 29, 2007
A case study from Incentra (www.incentra1.com)


Industry: Food Service and Distribution

Audience: All employees

Objectives:
• Create a consistent and measurable corporate-wide safety incentive system
Use the safety system to help establish identity and culture across organization and acquisitions

• Control the disparity of program costs that were found with each acquisition company

• Create a culture that holds division executives accountable for performance results and recognized managers and employees for performance improvement

Strategy and Execution:

• Corporate Program. Recognize division executives for meeting standards and create healthy competition

• Division Program. Motivate behavior change for managers and employees by awarding points for achievement of performance objectives
Reward employees each quarter for perfect attendance; participants with perfect attendance for the entire year receive a large points bonus plus special recognition

• Reinforcement of perfect attendance with points that can be banked and redeemed for merchandise

• Provide to the client turnkey administration, reporting, and award fulfillment

Communications Components:

• "Take Pride in U.S." campaign created

• Pre-launch: Introduced program at the annual executive conference
Program materials created:

• Award catalogs

• Kick-off video, flyer, promotional items, and poster

• Website with individual point bank accounts, company/program information, awards

• Monthly points statements distributed for positive recognition and awareness
Training

• Video-based, train-the-trainer format focused on safety topics and skills
Rewards/Recognition Plan

• Points may be redeemed for over 1000 merchandise items, individual travel, and logoed apparel

• Top managers recognized with custom, symbolic awards at banquet
Results

• Combined multiple budgets into a unified system aligned with corporate goals, reducing budget by 45 percent

• Reduced lost workdays 42 percent and lost time accidents 18 percent

• Program continues to provide a consistent and measurable safety recognition system


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