Simple Gift Card Solutions November 06, 2008 American Express Incentive Services launches new online store
By Jeanie Casison
When it comes to managing employee incentive and recognition programs, small business owners want the experience to be easy, efficient and economical. Understanding these preferences, American Express Incentive Services (AEIS) in St. Louis recently launched RewardCardStore.com, a new online store front featuring a suite of prepaid cards that accommodate a variety of lifestyle needs.
"RewardCardStore.com is ideal for small businesses and those individuals making transactional orders. They can log on, register for an account, set up a portfolio and place and order in five minutes," says Tamara Carlton, product manager for AEIS. "All of the cards are uniquely branded. We analyzed the needs of our customers and the demands of the market. Gas prices are high right now, so people look at the Gas Card as a great incentive. People also enjoy going out to eat, so we have The Restaurant Card. We launched products that will motivate the cardholders. So far the response has been positive, and there have been repeat visits."
The RewardCardStore.com prepaid gift card portfolio currently features universal prepaid cards and DirectSpend card products that direct cardholder spend to a specific merchant or group of merchants. Prepaid incentive card options currently include The Gas Card, The Restaurant Card, The Select Shopping Card and The Everything Card. In the coming weeks, AEIS plans to introduce a new Dinner and a Movie card as part of the collection. Customization messages can be included on the card.
As part of the RewardCardStore.com launch, AEIS is offering the Select Shopping Card at five percent off the card value now through December 31, 2008. For example, AEIS customers can purchase a card valued at $100 for $95 with no additional card fees.
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