Industry: Manufacturer of broadband equipment, software and services. Products sold through resellers.
Situation: The client was interested in running a 4th quarter promotion to increase business. Resellers were targeted, with incentive points offered for the sale of the sponsoring company's products.
Business Issues: Increase sales of specific products during this time period. Encourage the sale of their brand products over competitors. Since program participants were non-controlled by the sponsoring company, they were encouraged to participate by offering bonus points just for enrolling in the program.
Solution: The client utilized a self-administered version of Hinda's innergE software. They maintained all participant account information using administrative features of the software (approximately 90 participants involved in program). The client also used the quiz feature of the system, offering additional points to participants who took the quiz.
Results: Client was very pleased with the program and its results. They saw sales jump 15 percent during the last quarter when the program was in place. They found Hinda's innergE system very easy to use in managing their program.
RSS
