The Corporate Marketplace Partners With Kenneth Cole April 23, 2008 Fashionable brand available to incentive market
By Jeanie Casison
Kenneth Cole, a brand synomous with style and sophistication is now available for use in incentive and recognition programs thanks to a new licensing agreement with The Corporate Marketplace. The North Kingstown, Rhode Island-based recognition solutions provider will offer Kenneth Cole watches, luggage and leather goods to corporate America and non-retail special markets.
"It is a wonderful brand name that is highly visible at retail. Kenneth Cole reaches a young audience and gives them a fashion element," says Jim Marsh, division vice president for The Corporate Marketplace. "It is a very strong brand name for luggage, timepieces, billfolds, wallets and handbags."
Loyalty programs, service awards, holiday gift giving, peer-to-peer recognition and incentive programs are just some of the ways that companies can feature the Kenneth Cole collection of products.