A New Company Enters the Incentive Industry

Incentive: Merchandise

A New Company Enters the Incentive Industry
October 23, 2008
Hallmark Tributes offers businesses the tools to connect with their employees

By Alexandra Haake

Hallmark Tributes is the newest endeavor carried out by the company known for their creative greeting cards. The company is a new division of Hallmark, Inc. offering award recognition products and clever ideas for employers looking to connect with their employees.

General Manager of Hallmark Tributes Colleen Finch says the new division continues with Hallmark's vision of connecting people, just in a different direction. "We wanted to branch out into the business world where we could help employers connect in the relationships in their business lives—with their employees, with their vendors, with their clients, in a fun and unique way, whether it's thanking them, rewarding them, or even just giving them a holiday gift."

Hallmark Tributes is selling their 3D products (cards, awards and recognition pieces) through promotional product distributors, primarily targeting Fortune 1000 companies.

"We have two components to our business," Finch says. The first is the product; "the other part is that we sell Hallmark gift cards which are redeemable at Hallmark Gold Crown stores. And that part of our business we sell directly to corporations to use our gift cards in their incentive program."

Hallmark and Hallmark Tributes have further personalized their product lines by moving their product development toward licensing songs to use in personalized cards. Queen's "We Will Rock You," and Bachman Turner Overdrive's "Taking Care of Business," are just a few of the ways employers can add a humorous and meaningful touch when recognizing employees.

"Sound is a way to entice the senses. We are doing lots of things with motion but the sound portion of it has been incredibly appealing and sound cards have been incredibly successful. The actual interaction and experience is more of an amplified one with sound," says Finch. The company also released recordable chips in time for Mother's Day, where a customer can record their own message. "We have a frame where you can record a personal message, so if it's a manager that's rewarding an employee, they can record a thank you message on the frame that is very personal. Sound is just giving it a better experience."

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