Ski season is fast approaching, and all-star performers need the perfect outfit to hit the slopes. Rossignol, known for its equipment, outdoor apparel and for dressing Olympic athletes has partnered with Broder and NES, divisions of the Trevose, Pennsylvania-based Broder Bros., Co., to exclusively offer its sporty clothing collection to the incentive industry for the first time.
"Rossignol is one of the premier ski and outdoor lifestyle retailers. When looking for a high quality, high end product that employees will feel proud and excited to wear, there is no better outerwear product in the promotional products industry," says Andrea Engel, vice president of merchandising for Broder Bros., Co.
Corporate buyers can choose from a wide selection of Rossignol mountain lifestyle apparel products including two companion parkas, soft shells and wind jackets, as well as six companion microfleece and basic fleece jackets and vests. One ASI customer, Lee Wayne, has already placed an order for the Rossignol fleece styles for inclusion in an upcoming employee holiday gift program for Casella Management Systems.
"Rossignol has a 100-year heritage of designing and manufacturing products for the true outdoor enthusiasts. Wearers of Rossignol don't just want to look the part, they depend on their gear to perform, period," says Engel.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
President Signs Travel Promotion Act President Barack Obama today signed the Travel Promotion Act into law, creating the public-private Corporation for Travel Promotion tasked with marketing America as a tourism destination around the globe.
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