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Incentive: Merchandise
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What's New: Golf 2008
February 08, 2008
By Edward Schmidt, Jr.

The latest and greatest golf products are introduced annually at the PGA Merchandise Show in Orlando, Fla., which features 10 miles of show aisles and 1,250 exhibitors. Here's a sampling of what's new for 2008:

Heavy Putter C-2 DF
The DF, or Deep Face Series is the newest line of innovative putters from innovative designer Steve Boccieri. The Deep Face technology raises the center of gravity, or "CG," by combining innovative design elements with a one-quarter-inch increase in the height of the putter face. By raising the CG, the sweet spot on the face more closely aligns with the equator of the golf ball. Like the original Heavy Putter, the C-2 DF is roughly double the weight of a conventional putter—overall weight is 850 grams.

Contact: (888) PUTTER4
www.heavyputter.com


Paula Creamer Collection
Paula Creamer, the stunning, pink-loving star on the LPGA Tour, and Sundog Eyewear introduced their 2008 collection at the PGA Merchandise Show following a highly successful, first-ever collection last year. This year's collection features three styles: Strive, Impression and Prowl. All feature high-performance, golf-specific lenses along with the customer's choice of a small pink or black custom handbag, which includes a black microfiber soft case for storage and cleaning. Sundog Eyewear and cases can be customized with corporate logos.

Contact: (877) 786-3642
www.sundogeyewear.com


Ogio Exodus Cart Bag
Ogio, a Bluffdale, Utah–based company known for its flashy, athlete-inspired golf bags, rolled out 14 new bags for 2008, highlighted by the sporty Exodus, which it calls "the Corvette of cart bags." Available in navy/gold (pictured), black/copper and petrol/black, the Exodus comes "fully loaded" with two insulated pouches to keep beverages cold or hot. Its new Wedge top accommodates popular hybrid clubs; 10 pockets include special storage for cutting-edge tech equipment in a fleece-lined space; and an innovative "Isolation Chamber" buffers wet gear from dry. Looking deeper, the Exodus includes dedicated storage for divot tools, umbrellas, towels, tees, and of course…cigars.

Contact: (800) 922-1944
www.ogio.com


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