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Incentive: Merchandise
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A Gift for a Bundle of Joy
February 08, 2008
By Alex Palmer

Though a pack of diapers is always appreciated by an employee with a new baby, Michael C. Fina may have a better idea. On January 8th, the sterling silver and fine-gift company delivered its 500th New Arrival Gift. The New York–based company's New Arrival program recognizes the birth of an employee's baby, with one of several elegant and personal gifts.

While thousands of New Arrival gifts have been sold since the early 1960s, January's milestone specifically celebrates the success of the company's corporate incentive arm.

"We realized what the impact was on the employee, and how good it made them feel," says Jeffrey Fina, vice president of Michael C. Fina. "The fact that they were getting a gift on such a monumental event in their life, that the organization they work for recognizes them for that, really has a positive value."

The New Arrivals Program offers a choice of six sterling silver gifts including a feeding spoon, boys' or girls' comb and brush set, picture frame, cup and rattle. These are engraved with the child's name and accompanied with a congratulatory card, signed by the company president or the employee's supervisor.

Michael C. Fina recommends these gifts as a way to make a lasting impression on valued employees. Considering the importance that this sense of connection and personal engagement to a company has on worker satisfaction and retention, the New Arrival program seems likely to reach 500 more new parents soon enough.


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